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Leisure motivates the Mexican consumer, and any other profile, all kinds of purchasing decisions that leads them to go to a Soriana or a flea market to “think about things.”
The importance of a physical point of sale, such as a store, is proven when it seems to be the first option chosen by the consumer to break the routine.
Soriana and any other physical retail are great study spaces, the value they have is determined when a viral publication transcends its value in the market.
One facet of Mexican consumer was exhibited in a viral post, where a woman showed how a woman turns the leisure in consumption opportunity, this decide to go to a soriana for being bored.
The message is anecdotal and the important thing about it is that it shows the consumption potential that exists in leisure and how the physical points of sale continue to be places of attraction for pedestrian traffic, since the consumer for all kinds of reasons, from emotional, out of necessity or to live experiences and there are videos that even show it from comic angles, such as the famous trip to the street market of a teenager who went viral, for wanting to go out to “think about things” .
Bored woman visits Soriana
“My mom leaving messages”, was the post that “Zapata” published on his Twitter account and that became a viral message with more than 21 thousand “likes”, all because he published the message that his mother left him, assuring him that was in soriana because she was bored.
The original message has become an interesting pattern, which draws in full body one of the little-known facets of the Mexican consumer, which is leisure and the purchase decisions he makes when he finds himself in this moment.
After the publication of the message, comments were unleashed such as: “I as a mother: I walk in Sephora”, “Luckily Soriana is going to make the points pay off, I’ll ask you if she goes to Liverpool or the Palacio de Hierro to ‘get rid of the boredom'” or “Ahh, don’t stain, yes! good father doing tour in each aisle”.
My mom leaving errands. pic.twitter.com/wvgUZbmNRW
— Zapata (@thene0ndemon) April 18, 2022
All these messages confirm a very important point, which is that leisure is a great purchase trigger and the point of sale seems to be the immediate physical space in which the consumer thinks.when looking for experiences that alternate their routine.
These cases are also important antecedents that warn us of the role that brands play today and, most importantly, the ability of the consumer to perform in the market.
The mighty leisure
To speak of leisure is to highlight an industry that has reached consumer spending of up to two thousand 373 million dollars during 2020, only in world tourism that is motivated by this state of mind.
Landed on the Mexican consumer, leisure is not wasted and can be understood from the famous “window shopping”, which is about pedestrian traffic at points of sale without exercising consumption, but giving the consumer ideas of what to buy.
Within this interesting projection, it stands out how tourism has been consolidated thanks to the consumer’s decision to understand the market and, most importantly, define the purchasing power that a brand or store must achieve from now on.
This has motivated various strategies that have not been wasted if they are looked at in detail. A very important case of this occurred when Disney Plus premiered the Wandavision series, inspired by one of its many Marvel characters and accompanied by the weekly broadcast of each new chapter, the sale of inspired products within a related online store. on that week’s broadcast. The case became an example of the capacity that a product reaches when leisure motivates its purchase.