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The consumer showed the comparison of the prices of the store with those of Amazon.
The post has not been answered by Soriana’s Twitter customer service.
Social networks have become the window for consumer complaints for brands that do not provide a good shopping or customer experience. Such is the case of a consumer who exhibited Soriana and described Julio Regalado’s promotion as a fraud, showing how the products they offer on sale are cheaper on Amazon.
A new report by We Are Social and Hootsuite, detailed that there are currently 4.62 billion network users worldwide, representing a year-over-year growth of more than 10 percent.
Given these data, it is normal to find complaints and complaints from consumers on digital platforms, since thanks to the scope that these have this type of review can be solved quickly or even go viral to alert other people who are customers of the brand.
Consumer describes promotions of Julio Regalado de Soriana as fraud
Through his Twitter account, a Soriana consumer decided to share how the offers of Julio Regalado are a “fraud”, since you found the same product that they promote cheaper on Amazon.
The Internet user identified on the social network as @DonThunder pointed out the offer that consists of taking the second product at 50 percent off the marked price, not really a sale.
That is why the consumer made the comparison with a Head & Shoulders brand shampoo that in the eCommerce portal of Soriana is priced at 75.10 Mexican pesos. While on the Amazon eCommerce page the same hygiene product is priced at 48.15 Mexican pesos.
Pure fraud Julio Gifted with the second at 50% ¬¬
It’s cheaper on Amazon.@TiendaSoriana pic.twitter.com/XDr3P7Tnos— Don Thunder (@DonThunder) June 16, 2022
The publication has not generated comments from the digital pulse, but today it is very common to ask for references of products or services on social networks, and most of the posts are characterized by asking for the “3B” (Good, Nice and Cheap).
Let us remember that there is a free market, where it is the consumers who decide what products and what costs they want to pay, where many times they do not mind paying more as long as the firm provides them with a good experience. According to a study of Prexus, the proportion of consumers who say compare prices to make the purchase decision increased from 25 percent in 2013to 40 percent in 2015, then falling to 37 percent in 2017, and finally back to 27 percent in 2019.
This study reflects that today consumers are looking for brands to provide them with quality experiences and products above prices.
It is not the first review that a client gives on social networks against brands, such as the case of a consumer who denounced that Walmart raised prices before the Hot Sale offers arrived. As is the case of a consumer who exposed Chedraui for mislabeling the prices of his products and misleading customers.
This only reflects the opinion of the consumer and the conversation that it generates in the digital pulse, for which Merca 2.0 requested the position of the brand in order to tell both sides of the story; however, so far there has been no “Pure fraud Julio Regalado” by Soriana; consumer shows how it is cheaper on Amazon. The note will be updated in case of a response.
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