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In November 2021, there were about 68,000 fast food outlets in Mexico.
The size of the global foodservice market reached $2.52 trillion in 2021, and this figure is forecast to grow to $4.43 trillion by 2028
The size of the global foodservice market reached $2.52 trillion in 2021.
A man recalled how his image was used in exchange for some muffins at the vips and 25 years later, he finds himself promoting his story to see if he can get a fairer deal from said network.
The restaurant sector is really competitive, in addition to the fact that it is in constant growth. According to Statista, in November 2021, there were about 68,000 fast food outlets in Mexico, of which more than 7,600 were located in the State of Mexico. Jalisco was the Mexican state with the second largest number of establishments that prepare this type of food, with around 4,500.
In that sense, the size of the global foodservice market reached 2.52 trillion dollars in 2021, and this figure is forecast to grow to 4.43 trillion dollars in 2028, showing a CAGR of 9.9 percent. from 2021 to 2028.
Vips steals his image, and they compensate him with a plate of muffins
A user named @Paper Mache shared that 25 years ago, they used his image in the popular restaurant vips, and they paid him with a plate of muffins.
The man commented that when he was in high school, he had a tradition of studying for finals at the vips, and one day, he assured that a person came up asking if he could take a photo of them for the chain; However, they said no, but to convince them, they told them that everything they asked for would be free and that’s how they agreed, they even made them sign a contract.
“Suddenly one day I go to the peripheral, very happy in my car, I turned up and there is my face. They start to send me photos from magazines, where my face was in advertising with my friend’s”.
“I ask for your help, help me share, tag Vips, and see if justice is done 25 years later, and I am the image again but with a better payment.” Mentioned the user in the video.
Given this, Internet users have not missed the opportunity to give their opinion.
@Aldo Ortiz:”Vips México, now complete your payment with a soft drink”.
@Carlos P G27: “Hahahaha they did the same thing to my wife in Telmex for $500 and it went out for years all over the country”.
@Maura Schroeder: “You know that @Vips México would be cool if they took a picture of him again but with him now.
@espapelmache The worst negotiator in the world. 🍽️ #vips #humor #for you #foryoupage #fyp #marketing #digital marketing #creativeagency #digital agency #storytime #trends #viral #paper mache ♬ Say So (Instrumental Version) [Originally Performed by Doja Cat] – Elliot VanCoup
Vips stands out for its light concept for consumers to go for breakfast, in this sense, there are similar places like Toks or los Obregon Biscuits.
#BisquetsObregon It is my place to enjoy some good red chilaquiles au gratin🤤. Have we managed to get you craving them yet? Come visit us and don’t stay with the craving this Wednesday, look for your nearest branch here: https://t.co/O4sO4l8O2y pic.twitter.com/Djz10F5n5n
— Bisquets Obregón (@bisquetsobregon) June 15, 2023
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