- A Facebook post sparked debate by declaring that #SaludDigna sustains the Mexican health system.
- Salud Digna, civil association focused on supporting Mexican families with quality prevention and diagnosis studies at affordable prices.
- The company has adopted a cross-selling strategy.
A post on Facebook sparked debate by declaring that #DignifiedHealth holds the Mexican health system. However, opinions were divided, especially on the relationship between the price and quality of medical services.
Some of the user reactions were as follows:
“Because of the same volume of studies that they do, the logistics that they handle in the chain from their sampling to their processing and their volume, there is a lot of error, apart from the fact that the samples arrive that are no longer suitable for study .“
“All comparing with private health services, here the issue is how bad our public health system is so that we have to resort to these unreliable options.”
“Widely recommended and they have a variety of exams, the only problem is with the workers of some branches. Some branches are better than others.
“My wife is going to have her nutritional plan delivered and they only charge 50 pesos for the consultation. And in other places she is up to 350 or 400”.
ON DECENT HEALTH
Dignified Health, civil association focused on supporting Mexican families with quality prevention and diagnosis studies at affordable prices.
This company founded 14 years ago by the Sinaloan businessman and politician Jesús Vizcarra, has an incredible rate of expansion that many would like. It started as an initiative of the one who was mayor and then ex-candidate for the governorship of Sinaloa, which in the end did not win.but his Dignified Health project born with a merely social objective, did pay off to the extent that today he has 60 branches in 19 states of the country.
Why is Salud Digna so popular among users?
One of the greatest challenges for public health systems in Latin America and the Caribbean is the increase in chronic and non-communicable diseases such as diabetes and cancer. Overwhelmed by increased demand, primary health care units and public sector hospitals fail to offer timely diagnostic services such as blood tests and mammograms, which allow low-income patients to obtain the proper diagnosis and treatment for their conditions.
This has led to the fact that it has become common for these patients to seek medical attention in the emergency rooms of public hospitals when their illnesses are very advanced and begin to put their lives at risk or their treatment becomes very expensive.
To counter this trend, with the IDB support Dignified Health for All, a Mexican non-profit organization, is showing a way to break this vicious cycle by offering preventative care at reasonable prices.
what it offers
The organization offers laboratory tests, diagnostic evaluation, radiology services and eye exams, charging approximately a third of what other Mexican providers charge. According to a case study from Harvard Business School, yes Dignified Health can charge such a small margin on the cost of the services it provides is because it has established alliances with suppliers to obtain discounts on the price of their materials and equipment.
The organization has designed a sophisticated appointment system that allows you to receive patients with shorter waiting times than those of social security facilities or public health centers. It has also adopted a cross-selling strategy that allows you to offer your patients health service packages. In this way, the entity can afford to lower prices while improving the quality of services for its patients. For example, one of the most popular packages for women is the one that consists of bone densitometry, mammography, breast ultrasound and Pap test.
Today, Salud Digna operates with MORE than 90 diagnostic clinics throughout the Mexican Republic and receives patients sent to him by Social Security and the public health system.
And you, do you think its value for money is consistent?
Related Notes:
Workers exhibit deficiencies in medical services of the CDMX Metro
First in the world! Doctors successfully transplant human liver treated in…
EYE: The US will train 500 thousand health workers for America