Users on social networks have recalled their initial experiences with Uberwhere they seem to miss his attitude of service.
For some years, the platforms of on-demand transport have proven to be of vital importance for the current consumer, who chooses to use these services over more traditional alternatives, such as taxis, trucks or other similar means, also calling the attention of some other companies to collaborate with the platform through different initiatives.
According to data from Crunch base where they show the financing received by these transport companies, Uber led the list with US$25.2 billion, then ranked Didi with 23,200 million dollars, in third lyft with 4,900 million, among other recognized companies in the sector.
Despite the value of each of these companies, the Mexican consumer has proven to have their favorite platforms, among them, Statistical shows that Uber held 80 percent of this market during 2019, followed by Cabify with 14 percent, Didi with 4 percent and Beat with 1 percent.
Among the main reasons why this type of transport platforms have achieved their success (some more than others), it is due to the efficient service that they showed when joining the market, where they offered consumers rates at affordable prices, greater security, the possibility of entering their transport just a few steps from their home, good service and payment facilities, among others, a fact that some users seem to miss.
Different users on social networks have shown themselves not entirely satisfied with the current Uber servicesince they remember that in the beginning the drivers of the brand provided better attention and experience during their trips, while today they show some inconsistencies such as the cancellation of trips, high rates, lack of attitude in their service, and others inconsistencies about it.
@Uber_MEX hahahaha I thought it only happened in Mexico or with the government taxis pic.twitter.com/Hc26vFRxC5
– Eric Presa (@eric_presa) January 25, 2022
I miss those days when in the uber they asked you if you wanted to put on your music or put on a station of your choice and they didn’t put on their fucking band all loud, give me a fart and that’s it
— Emilio (@emiram09) January 13, 2022
I miss when the uber helped you put things in the trunk when they saw you loading up the molcajete 🥺
— Chabe (@IsaSantoscoy) January 26, 2022
Uber before: are you comfortable? I offer you water? Is the air okay? Do you want to play music?@Uber_GT now: pic.twitter.com/QjIfJGTkKM
– José Javier Gálvez (@Galvez___) January 20, 2022
Different users miss the service Uber from a few years ago, where they had a better travel experience when drivers opened their doors, offered them bottles of water, let them listen to music, among other situations.
This only reflects the opinion of the consumer and the conversation that it generates in the digital pulse, for which Merca 2.0 requested the position of the brand in order to tell both sides of the story; however, so far it has not been received. The note will be updated in case of a response.
One of the essential factors that a brand must have is not only to sell a product or service, but also to make the necessary efforts to constantly show a high level of quality and, in this way, improve brand/consumer engagement.
According to the 2020 Trends report from Zendesk57 percent of people consider that the Customer Support It is the main attribute that makes you feel loyal to your brands, so it is vitally important to ensure that our customers’ experience meets their expectations and in this way they choose us over the competition and enjoy other types of benefits. .
An example of what a high-quality service can represent is shown by a user who has a high preference among retail companies, Costco, since she even showed her support for a friend by mentioning that this was “Costco level”, exhibiting thus the good positioning of the brand.
Providing a high-quality service improves the positioning of a brand in the mind of the consumer.
Now read: