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Uber has been proclaimed as one of the preferred transportation apps around the world.
The rate of criminal acts in Latin America encourages brands to have some security protocols to safeguard the integrity of employees and customers.
Offering safe spaces to the consumer improves the perception of a brand in public opinion.
A Uber passenger has been stopped in traffic for a long timeso the brand flagged him to verify his integrity by making a call and making him feel safe.
Private transport platforms have become part of the daily lives of millions of people around the world, where some brands have achieved a better position compared to others specialized in the sector. In Mexico alone, information from The CIU shows that within the main shared transport applications most used by MexicansUber dominated 80 percent of this market, followed by Cabify with 14 percent preference, Didi with 4 percent, Beat with 1 percent and Easy Taxi with the remaining 1 percent.
These platforms have earned the trust of their market for their proper value propositions compared to transport services more traditional, as it may well be due to its wide range of payment methods, the ease of requesting these from the comfort of your home, a higher quality of vehicles and a tracking of the trip via GPS that can be sent to an acquaintance to raise your sense of security.
Despite this, taking into account the rate of crimes committed around these platforms due to the high number of trips made (as well as some other possible service deficiencies), the safety of the people who use these platforms could be involved, having as As a result, brands boost their efforts to avoid an image crisis as much as possible.
A user has shown her experience on social networks, where when requesting a Uber service got stuck in traffic, inside a car that “hardly moved”; A short time later and due to the high time without movement, the offices of the brand called her and asked if there had been any threat that would threaten her integrity and if she needed any type of police help, a fact that prompted the passenger to feel safer.
I mean, I’m in the car and with everything and the traffic jam I prefer not to get out because it’s raining, and out of nowhere I get a call like: “we see that the vehicle has been in the same place for a long time. If you need assistance, dial such #, if you need police assistance, dial such #”
– The diary of (@TatianaXcaret) March 30, 2022
And even though thank God I’ve never been in an awkward situation with an Uber driver, I felt protected with that cautionary call. the tkms @Uber_Panama
– The diary of (@TatianaXcaret) March 30, 2022
On this occasion, the consumer thanked the effective customer service of Uber, who will surely not hesitate to request the brand on future trips thanks to their concern for her safety (leaving aside the desperation for not reaching their destination at the wrong time). .
Although supporting a person in moments that could affect their physical (or mental) integrity could be considered an “altruistic” act, different brands have chosen to improve their protocols in this type of situation, a fact that manages to position them as sufficiently prepared for any inconsistency, improving the perception of a company in the eyes of consumers and the population in general.
Another example of brands that have managed to enhance their image as a safe space, we found it when a passer-by was being victim of sexual violence on a street, but luckily she found a McDonald’s branch, whose employees offered a shelter, protected her and called the authorities, while also offering him some food for free, effectively positioning the brand in the crosshairs of the digital pulse.
The index of criminal acts around the world is a reality that is lived day by daya fact for which brands and their employees must have security protocols to safeguard the integrity of their staff and customers, which positions them as safe spaces and increases their presence in the mind of the consumer.
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