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The experience in movie theaters in Mexico has even motivated advertising sales within this medium, as a Magna projection warns.
In her reaction to the 4D effects in a Cinépolis theater, the user mistook the chain for the brand and attributed the slogan “the magic of cinema” to it.
4D technology has established itself in movie theaters as an entertainment option that scales the ordinary experience in traditional media.
Cinépolis It has become a very important benchmark in the movie theater market, but apart from this statement, the focus of the note is to know the impact that a mention in networks had, where a woman was surprised by the effects 4D when going to witness the last installment of Avatar.
If we see the projected figures by magnathe experience in movie theaters has not only led to documenting unique stories on social networks, it has also led to increased investment in advertising within these spaces.
A projection of this firm realizes that in Mexico, the increase in advertising investment has been especially high in the digital medium, 26 percent; movie theaters, 25 percent and outdoor advertising, 17 percent.
4D out of this world
The story of Avatar can be described as “out of this world”, due to the plot itself and the experience that movie theater users have, who come to see the movies in 4D and discover an unexpected experience.
With more than six million reproductions, the tiktoker @cherry_rm16 figured out the option 4D from Cinépolis, with whom he went to see Avatar, sequel to the famous James Cameron franchise.
In the video you can see a draft that hits the woman inside the movie theater, which motivates her to hold her glass of soda, in a vain attempt to prevent it from falling, thinking that it would fall with the physical effects of the function.
After her experience, the woman got the wrong slogan and wrote that it was about the magic of cinema in that chain, when that phrase belongs to Cinemex.
When publishing her video, in addition to the viral reproductions, the user received comments such as those celebrating the return of these 4D rooms, since these places had been suspended due to the health contingency.
Other users recognized that they went to see tapes like Nemo and due to the effects they felt almost drowning.
@cherry_rm16 Cinepolis 4DX “The magic of cinema”🍿🥤🌭🍫 Sponsor me 😩 #cinepolis #cinepolis4dx #viral #fyp #for you #sponsorship ♬ original sound – Galilea Rdz
These unexpected publications, which end up promoting brands on social networks, lead us to a very emblematic case that occurred on these platforms at the hands of the tiktoker Dogg Facewhen he was recorded in a video where he appears drinking from a container of cranberry juice from Ocean Spraywhile riding a skateboard.
The video broke a record not only for millions of views, but for reactions in favor of the brand, for which it ended up thanking the surprise publicity with a truck and product.
Social networks are today effective communication channels, where creativity reaches its best result when it is strategic.
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