- During 2020 TikTok was the third fastest growing brand in the world, just below Zoom and Peacock.
- At the moment this social network has just over a billion active users.
- One of the main dangers of digital communities is the lack of regulation, which causes harmful viral challenges to proliferate throughout the world.
The use of social networks is becoming more and more common because they have become the favorite medium of young people. The number of users is constantly increasing and the consequences are both positive and adverse. One of the negative points is generated when people follow a trend regardless of the negative impact it can cause them. There are several examples but one of the deadliest is Blackout Challenge.
TikTok domain on the internet
In that sense, one of the options that has surprised by its rapid increase is TikTok. Never had one been observed that had such a large increase in such a short time. It is currently experiencing its peak and that translates into one billion active users.
In fact, during 2020 and despite the pandemic, this social network experienced its best moment. It was considered the third fastest growing brand worldwide, just behind Zoom and Peacock.
Its official birth occurred in 2016 and is characterized by allowing the creation and sharing of short videos. The platform allows publishing content from one second to 10 minutes, although not all people have the same permissions.
But behind the success of the platform there are also several problems of various magnitudes. To date, many of the detractors of TikTok They accuse that it only works to spread meaningless choreographies and dances. But what is worse is that it is also a space where viral challenges such as Blackout Challenge.
What is?
It consists of placing an object through the neck and squeezing it enough to lose consciousness. It has even been seen that a person helps to obstruct the breathing of the person who accepts the challenge with their hands for a few minutes, and then share an experience full of strong sensations.
What is sought is to cause the person to faint and then share their experience with others. But although it is quite obvious that it is a harmful and harmful activity, most of the people who accept this challenge are children.
The origin of this trend is not precisely known, but it has been active for at least a couple of years. Furthermore, it is not exclusive to TikTok but it has also been represented in other social networks.
The reality is that recently it has become relevant because unpleasant cases have already been reported that have cost the lives of infants. One of the best-known cases was that of the 10-year-old Italian girl. In January 2021, the minor put a belt around her neck in order to stop breathing, while recording the scene with her phone, although unfortunately she died.
It is not the only one because there have also been others that have had the same outcome. That is why more and more people are calling for greater regulation of social networks. Otherwise, there is a risk that these types of incidents will continue.