The “small” agencies are opening doors to the “big” ones due to their focus on human talent.
Talent management is the protagonist to acquire, retain and prioritize the development of workers.
The “small” agencies are prioritizing attention, tranquility and growth. This is making them more competitive in the market.
Through LinkedIn, Juan Carlos Palacios Espíritu, Head Of Art at LP Agency, explained the behavior of attracting talent from the market of creative and media agencies. According to his experience, hehe agencies that win the market are those that are made up of efficient, hard-working, honest and humble people; however, he pointed out, there is a trend in which “small” agencies are opening their doors to large agencies due to a key factor: talent management.
Talent and growth management plays a leading role in the acquisition, retention and development of employees and contributes to the performance of the organization. In a globalized and constantly changing world, human talent management has to evolve according to new market experiences in order to maintain competitive capacity.
Companies that understand that human resources are more than an instrument and that it is the most important thing for the operation of the company, ensure the happiness and growth of their workers.
What does talent look for in agencies?
According to Pedro Egea, CEO of Herrero, previously, lhe big brands turned to see the “big” or transnational agencies for the “know-how” of the industry and the reputation of its managers; however, creativity was abandoned for a focus on finances and growth without measure.
In this sense, the brands considered that the results decreased and turned to see the “small” agencies as an option and it seems that the talent follows the same trend.
According to Juan Carlos Palacios Espíritu, Head Of Art at LP Agency, “The small agencies are eating the errands of the big agencies”, because they neglected human resources, their peace of mind and growth.
“They live under its shadow, obviously they would prefer to go to a “small” agency that pays attention to them, makes them grow and gives credit to their work,” he said in a LinkedIn post.
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According to the fourth edition of “Best Agency to Work For” in Mexico 2022 by Scopenthe main reasons why talent from creative and media agencies decide to change jobs are: salary, professional projection and learning, project and challengeflexibility, work-family balance, client portfolio and work environment.
Despite the fact that the Head Of Art at LP Agency pointed out that the “small” agencies are positioning themselves, At the moment of choosing an agency to work with, the intangible criteria continue to be the pride and image of the company in 29.1 percent, and in the background, the respect and value that the employee considers that his superiors give him in 20, 9 percent.
Likewise, in the tangible benefits, flexibility is the factor that occupies almost half of importance with 42.7 percent.
“Only 23 percent of professionals from Creative Agencies and 16 percent from Media Agencies would not change agency,” data from Scopen point out.
Currently, the most attractive agencies to work for in Mexico are Mediamonks, Ogilvy, Terán, Leo Burnett and McCann. In the list, the independents as the most attractive, Anonymous and Gut are positioned in the market.