“Life is the dance between what you want most and what you fear most…focus on what you want and not what you fear, because whatever you focus on is where you will find yourself,” said Tony Robbins, business strategist number one in the world, during his presentation at EXMA 2022 Fearless Minds.
The American author and philanthropist also appeared on the afternoon of September 22 at the Mexico City Arena, where more than 10,000 people gathered to learn from him and 60 other speakers how to overcome their limits and transform them into power.
The event took place over two days, but the American author devoted nearly four hours to giving a training in which he highlighted the importance of turning hunger into action and, above all, doing it with energy.
For this reason, with his peculiar training style, who was the coach of personalities such as Bill Clinton, Andre Agassi, Serena William, among others, He interacted with the audience, got off the stage, shared experiences and got everyone involved: raising their hands, giving relaxing massages, jumping and screaming in the middle of their talk.
3 keys to grow a business
“A leader has the ability to influence thoughts,” Robbins stressed, but “you have to start by influencing yourself first. Then, if you want to influence someone else, you have to know what influences that person you want to influence, ”he added.
After emphasizing at all times the importance of being with a high level of energy, both to change your mood and to influence, the American author shared three keys to growing businesses:
- Know who your ideal client is
- Create an irresistible offer
- Exceeds expectations. Give and deliver more than expected.
“We are made to grow, what does not grow, dies,” he stressed. That is why once one reaches a goal, he looks for another and another that is outside of our comfort zone.
Failure is the key to success
Robbins addressed the issue of failure, which he referred to as the key to success. “People are rewarded for what they did when no one sees them,” he commented, citing the case of Michael Jordan, who trained like no other every day and who said “I don’t compete against others, but against what I am capable of doing.” .
Failure is never due to a lack of resources, but to a lack of ingenuity or initiative.
Tony Robbins
That is why he urged to make three decisions
- What are you going to focus on? In what you have, you don’t have, what you can control or not.
- What does that mean for you?
- What are you gonna do about it?
“Your life is controlled by what you focus on and the meaning you give to that focus.”
The largest marketing and motivation event in Mexico
EXMA 2022 Fearless Minds sought to break a Guinness record and position itself as the largest motivation and marketing event in Latin America (the mark was at 7,500). In this, which was its ninth edition, it brought together more than 60 speakes, 20 on the main stage and 40 on two alternate stages.
Fernando Anzures, promoter of the meeting, pointed out that education must change from now on and be “actional”, which is why the creation of EXMA, which is a platform that is accompanied by diplomas and online and offline experiences.
He stressed that you have to learn to do things despite fear, which are configurations that are put in the mind. In fact, he said: “fear is not bad, it warns you and removes you from danger, you have to learn to differentiate to see where there is a danger and where an opportunity”.
We were very afraid, yes, but that fear was the fuel that filled us with the desire to hold the largest motivational and marketing event in Mexico.
Fernando Anzures, founder and CEO of EXMA global.
Listen to the voice that runs
Also participating in the event was Ricardo Salinas Pliego, president of Grupo Salinas, who made a call to win and continue with optimism and courage to win. “You don’t have to stick with a single idea, if it doesn’t work, you change it until you see a good result. When there are many leaders looking for good results, we will have a better society”, he insisted.
The executive said that there are two voices in our minds, one that leads us to stop and get frustrated every time we want to undertake a project and another one, which we must exercise, which leads us to new horizons.
Change and progress are carried out by non-conformists and above all by people who want everyone to get ahead.
“The real success for me is that we all do well. Knowing that there are more successful people makes me happy, because we are not going to gain anything by lowering others, we all have to rise up”.
Outstanding participations
In addition to the participation of Tony Robbins, he highlighted the talk by Moris Dieck, who made it clear that there are no magic formulas in finance and that everything is discipline and perseverance; the Biohacking panel with Perla Machaen, Claudia Lizaldi and Nathaly Marcus; the conference by Humberto Herrera, Regina Carrot, Roberto Ramírez Laverde, who explained Mastercard’s strategy for sensory marketing.
The sharks Rodrigo Herrera Aspa, Mauricio Hoyos and Arturo Elías Ayub also participated, who exhorted to learn from failures to get up and move on.
For his part, Millán Ludeña, who has challenged the most extreme places on Earth, stressed that after visiting them all he has discovered that the most extreme of all is our own mind.
Marco A. Regil and Ismael Cala told their life story. The latter highlighted: “if you get tired, rest, don’t give up… ignore the shortcut and do the work, but make that work smart” and finally, Oso Trava stated that, in the face of fear, learning is the antidote.
Marisol Garcia Fuentes Editorial Director Emprende and Emprendedor.com. I am motivated by stories of tenacity and innovation.