- Index hide
In 2019, of the total sales of music generated by streaming, 34 percent correspond to reggaeton.
In 2021, Bad Bunny earned the title of most listened to on Spotify, amassing 9.1 billion streams.
It was recently revealed that, per concert, the artist earns about 120 million dollars.
It is not in Puerto Rico, but in the United States, where a university has created a course to study the singer Bad Bunny, the most listened to in the streamingin order to shred its influence in today’s society.
A constant in life is change, no one is saved from it and, according to some specialists, it is one of the greatest treasures of the human being. In that sense, as it is an artistic activity where the vision of the human being is essential, music also changes and adapts to new trends.
In this context, recent years have been almost totally dominated by two rhythms in particular and very different from each other: reggaeton and K-pop, one Latin and the other Asian.
so share it the kworb.net platform, indicating that 2021 was, in fact, the year of reggaeton and K-pop, with Bad Bunny and BTS leading the popularity charts in various parts of the world.
Secondly, the so-called “bad bunny” has become the most listened to singer on Spotify and YouTube; just on the platform in Stockholm, Sweden, the Puerto Rican has more than 48 million monthly listenerswhile on YouTube it accumulates 10 billion views.
Now, these data are not surprising, given that, for some time now, it can be said that reggaeton is the sound of the new generations; of the young people of the so-called Generation Z.
Data of the International Federation of the Phonographic Industry (IFPI) point out that, in 2019, of the total sales of music generated in streaming, 34 percent correspond to reggaeton and other Latin rhythms.
This means that of the 8.9 billion dollars that streaming music entered in 2019, just over three billion came from the genre that Bad Bunny currently dominates.
In 2023, a university will have its course to study Bad Bunny
Bad Bunny, as we mentioned before, is, right now, the most important representative of reggaeton, whose most recent tour, “El Último Tour”, has yielded earnings of more than 120 million dollars.
Similarly, in 2021, Benito Antonio Martínez Ocasio, better and known worldwide “Bad Bunny” won the title of the most listened to on Spotifyaccumulating 9.1 billion views.
Thus, given the popularity it has gained around the world, it is not surprising that there is a part of the population that studies the phenomenon caused by Bad Bunny, including university institutions.
In the United States, a university San Diego State University has decided that, in 2023, a course will be taught that will study the influence that Bad Bunny and other Latin artists, like Selena Quintanilla, have left in the music industry and, of course, in popular music.
Bad Bunny has reached various corners, with Mexico being one of the countries that listens the most to the interpreter of “Un Verano Sin Ti”, which, in the country’s capital, has built a “bad bunny” themed bar, a fact that endorses the importance of reggaeton and Bad Bunny.