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Under Armor, Inc. is an American sporting goods manufacturer that supplies sports and casual apparel as well as footwear. Although it was founded in 1996 and is therefore much younger than the established leaders of the sportswear market Nike and Adidas – Statista.
Lunder Armour’s net sales worldwide amounted to about US$5.7 billion, according to Statista data.
Women’s soccer has been very successful in Mexico and part of Europe such as Spain and England, which have promoted a better sales system through this category, according to Jumps data.
Under Armor The sporting goods brand reaffirmed its commitment to women’s soccer where they seek to promote this category in order to increase their numbers as well as that of the men’s, because in recent years, the pink league has generated many changes, in addition to the fact that now there are more women who have dabbled in soccer regardless of the negative criticism of others.
According to a study by the FIFAthe women’s soccer leagues have had a great growth since their birth, Well, in 2022 its popularity and income increased to 24 percent plus 33 percent of sponsorships to clubs, which reflects greater success throughout its development in order to make this sport for women and men.
Worldwide, Women’s soccer has generated an income of 146 percent, because according to IBOPE reports, soccer has been a sport loved by women and men where currently the gender distinction no longer exists, because now the courts are for all.
It is because of that Under Armorhas reaffirmed its commitment to women’s soccer and in said event there were great stars that venture into said category as well as journalists who have studied this league where women now stand out for their style of play on and off the pitch.
“For me, the integration of women in soccer is very important and I think that for all my teammates it is too, because this marks a. Great interest and of course a change of thinking, in addition to the fact that this opens great opportunities for you to new horizons to continue growing as a professional and what better with soccer. Now Under Armor gives women’s soccer greater visibility and I hope that other brands start to do so as well,” said Kimberly Guzmán, a player for the women’s Club Chivas.
On the other hand, the message Under Armorafter her commitment to women’s soccer, is to give a voice not only to the Mexican league, but also to other leagues like those of Europe, which have already begun to be more interested in women’s soccer.
Under Armor launches a message in favor of female empowerment and the importance of building safe and equitable spaces for women in sports.
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