There are currently 50 million content creators around the world.
It is estimated that only 2 million of the content creators in the world are professionals.
This 2022, the content creators market reached 104 billion dollars.
Content creators have created a new economy around the world, so social networks are adapting their platforms for the way these figures monetize. As an example, Twitter is developing a new tool in a currency for these figures to monetize in this environment.
Among the terms that have arisen with On the Internet there is that of content creator, which refers to a person who makes and provides the content to be published on digital channels, whether they are social networks or websites, aimed at a target audience, in order to position or generate a brand.
Although it is a terminology that is spanning all industries, content creators are not the same as influencerssince the latter differ because they focus on the participation and creation of communities, by having many followers who trust their recommendations. While the creators are more focused on the themes that they can perform to engage the public using various formats and information.
In this sense, the venture capital firm SignalFire defines the creator economy as a business model that revolves around them. And, since 2020, the total size of the content creators market shows almost daily growth, so it is estimated that this 2022 will reach 104 billion dollars.
Also, it is estimated that currently There are 50 million content creators around the world, of which 2 million are professionals.
Twitter’s currency for content creators
With the new arrival of Elon Musk to address Twitterthe social network has been making several changes to organize content creators and users who are fans of this space.
That is why the little bird’s social network is developing a new tool to earn money and support these platform figures, with the arrival of a currency that will allow users to make donations and buy gifts, as it works in other social networks.
The information has not yet been made official by the social network, but it has been disseminated by Jane Manchun Wong and Nima Owji, Twitter specialists, who found the tab on the side panel and that it will be an extension of the tips function for “Support creators who tweet great content.”
Until now, this new feature is in development and it is not known when it would officially arrive and in which countries.
Leaked information can be very direct support for content creators, to buy gifts for other users within the app.
“Twitter Coin is still in the development phase and we don’t even have proof that it is something related to cryptocurrencies. Don’t be fooled by scammers,” said Nima Owji.
Without a doubt, this digital currency format is very similar to what other famous platforms do. like Reddit, which has the ‘Reddit Coins’ with which users can send rewards to accounts dedicated to generating different content. Or also the YouTube Super Thanks option.
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