Index hide1 A tiktoker finds garments from the Calvin Klein and Levi’s brands in street clothes at Tianguis Polanco.2 This commercial corridor, which went viral, is located in the City of Guadalajara, but it generates confusion due to the capital’s neighborhood.
A tiktoker finds garments from the Calvin Klein and Levi’s brands in street clothes at Tianguis Polanco.
In recent years, second-hand clothing has achieved greater preference among young consumers.
A video of the Polanco tianguis circulates on TikTok, but from CDMX, but from Guadalajara, where a woman found brands such as Levi’s and Calvin Klein in bale clothes.
The so-called content creators are, today, more than just a trend, but a reality that, day by day, is growing by leaps and bounds and, of course, gaining importance for brands.
TikTok, under this scenario, has become a great platform and, above all, a great space for new generations at a time when the profession of “content creator” is, without a doubt, one of the most requested. .
According to a survey signed by Morning Consult, in Latin America alone, 86 percent of people between the ages of 13 and 38 have in mind to become full-time content creators.
However, one of the trends that, in recent years, has gained more popularity among young people is that of second-hand clothing, an “industry” that has experienced significant growth thanks to platforms such as Mercado Libre, Linio, eBay , among other.
Notably These types of practices have been developing for years in a context in which a considerable part of consumers are looking for alternative purchases so as not to cause so much damage to the environment, reducing the amount of waste and promoting the development of the circular economy, thereby allowing other people to recover part of the value of their used goods before disposing of them.
In fact, Mexico is one of the countries that most occupies this purchasing model, only below the United States. According to what was revealed by a report published in Statista, 50 percent of the people who were surveyed said they had bought at least one second-hand item in the last year, and even clothing is what they buy the most.
Tiktoker goes to the Tianguis Polanco bale clothes and finds this
Taking all this data into account, it is not surprising that, now, there are a handful of content creators who are dedicated to making the shopping experience known to the audience at the bale clothing stalls that are located in the different flea markets. from the country.
This is the case of a tiktoker who calls herself China Puga, who, in one of her videos, decides to go to the Tianguis Polanco, but not the Mexico City neighborhoodbut in Guadalajara, where he even announces that he found garments from brands such as Levi’s and Calvin Klein in a section of the stall where everything is priced at 30 pesos.
China Puga is a tiktoker and content creator with more than 80 thousand followers and a cumulative of more than one million likes among all her content.
The video in question already has more than a million views and several comments from users who were confused when reading “Polanco”, since, immediately, they thought that it is about the popular neighborhood of Mexico City, the most expensive.
The sale of second-hand clothing continues to position itself more and more among the youth. A survey carried out between March and April of last year, detailed that 42 percent of the so-called Generation Z population (ages 18-24) and Millennials (ages 25-37) He claimed to have made purchases of second-hand clothing, footwear and other accessories during 2020.