Twitter replaced the superfollow by a new feature called Subscriptions. In essence, this function is exactly the same as what was offered on the social network before the arrival of Elon Musk. He superfollow it was a kind of Patreon, where users could subscribe to their favorite content creator to receive exclusive material.
After the purchase of Twitter at the end of 2022, many of the functions of the social network were paused pending the new strategy of its CEO. Today Elon Musk decided to resume the superfollow, but changing the name to Subscriptions, a more practical and understandable term for the general public. The tycoon confirmed through a tweet that users can activate this function from the Monetization option in account settings.
Ask to offer your followers subscriptions of anything from long text to hours long videos! Just hit “Monetization” in the settings.
Elon Musk
For now, Subscriptions are only available to content creators in the United States, although Elon Musk promised that they are working to offer them in more countries. The feature is similar to what we see on platforms like YouTube, where it is possible to subscribe to a profile by paying a monthly fee. Exclusive content is up to each creator; some offer special badges, access to a community, or a newsletter with information you won’t be able to find anywhere else.
He superfollow debuted in 2021 as an experiment to find new sources of income on Twitter. Times were different and the company run by Jack Dorsey had to convince its shareholders that the social network would become profitable. The idea of offering a subscription model was not unreasonable, after all, the platform had millions of users willing to monetize its exclusive content.
What are Twitter Subscriptions and who can use them?
Although Elon Musk did not offer specific details beyond a terse tweet, the Subscriptions website has all the updated information. It is important to mention that while the feature is only available for United States profiles, users from all over the world can subscribe. The exclusive content will be offered through the Twitter app for iOS and Android.
Subscriptions are a way that people’s most engaged followers help them earn money on Twitter for their contributions to the platform. When someone has a Subscription offer, their followers can sign up to access additional Tweets created especially for them. Subscribers receive badges on their replies to the person they subscribed to, allowing them to stand out in the conversation.
Subscriptions offer access to exclusive tweets, Spaces and a special badge next to your name to distinguish you from the rest of the followers. He Monthly cost It will depend on the creator of the content, although the price schemes defined by Twitter are of $2.99, $3.99 and $9.99 dollars. The social network ensures that creators will be able to obtain up to 97% of income, although the percentage is misleading, since the Apple tax of 30% and a small recovery fee must be subtracted from each transaction.
For now, Subscriptions are limited to accounts with more than 10,000 followers who have published (at least) 25 tweets in the last month. Twitter has taken a similar strategy to that of Dorsey and the previous owners, reducing its availability to US content creators. The good news is that the company has plans to roll it out to more regions in the not too distant future.