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Once again, Twitter “shoots” one of the most popular features of TikTok and, now, among its new features it adds “For You” and “Following”.
The number of users who access the internet and social networks is increasing every day, there is no doubt about that. This is revealed by the most recent report developed by We Are Social and Hootsuite, Digital 2022which details that at the end of last year the number of Internet users grew by 4 percent compared to the figures reached in 2020.
Now, to put it into concrete figures, there are currently close to 5 billion Internet users globally, Facebook being the leading platform in the market with almost 3 billion registered users, according to what DataReportal mentions..
Under this context, Data Report places Twitter in position number 16 in the ranking of the social networks with the most registered users, totaling more than 400 million active tweeters to datedespite the fact that, according to official data, there are more than a billion accounts registered.
Although it is true that the bird’s social network is one of the most popular, reality dictates that it is far from being part of the top in which Facebook, YouTube, Instagram and even TikTok are leading, especially the last three.
Twitter emulates TikTok (again) and adds new features
It’s no surprise that social media now wants to be more like TikTok, the most successful Chinese platform in recent years.
Thanks to its simple video platform, in 2020, the year of the pandemic, it managed to position itself and, in 2021, it finally surpassed one billion users worldwide.
In 2022, as if that were not enough, its growth continued and, in fact, it already has 1.7 billion followers who have seen TikTok as a platform far beyond entertainment.
It is expected that, by 2024, the platform developed by ByteDance will exceed two billion users, making it clear that the future is for TikTok and, in general, for video platforms, which is why, lately, , Instagram, YouTube and even Snapchat are well established in people’s most daily habits.
Again, Twitter is redesigning its feed, adding the functions of “For You” and “Following”, very characteristic of TikTok
The “For you” and “Following” tabs replace “Home” and “Latest” and will be pinned to the top of your timeline so you can easily switch between them. Swipe to switch timelines instead of tapping the ? icon.
— Twitter Support (@TwitterSupport) January 11, 2023
Undoubtedly, with these changes, Twitter is adapting to a new reality in social networks, where video platforms have been gaining ground for several years.
And, to tell the truth, despite the fact that it is one of the social networks that started the revolution, Twitter has ceased to have the popularity it enjoyed a few years ago.
If we rely on the study Q2 2022: Store Intelligence Data Digestthe platform that could have been acquired by magnate Elon Musk, does not appear in the Top 5 of the ranking of the most downloaded mobile applications.
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