- Index hide
The purchase of “Atlético Morelia” was not only by name and brand, but also by logos that identify the team.
Atlético Morelia was founded on June 4, 1950.
At the end of 2021, the net sales of Tv Azteca reported revenues of approximately 12,876 million pesos, according to Statista data.
Tv Azteca sold José Luis Higueraformer director of Chivas, the name and brand “Atlético Morelia”.
Through a statement, the club, which plays in the Expansion League, reported that liquidated in its entirety the transfer of the rights to use the shield and the brand “Atletico Morelia” to TV Azteca, company that owned them until 2028. It should be noted that since March 10, it is in the process of registering a trademark before the Mexican Institute of Industrial Property (IMPI).
Currently, Tv Azteca is in the public eye after three creditors asked the Mexican television station to declare bankruptcy. While the request for entry to commercial bankruptcy was also extensive to 35 subsidiaries of Tv Azteca, among which is the Futbol Mazatlán team.
Since February, Tv Azteca informed the Mexican Stock Exchange that it would postpone the publication of its annual financial report and that of the fourth quarter of 2022. Although according to the latest report from the BMV, in the third quarter of 2022 (July, August , September) its net income fell 96 percent by registering 4 million pesos, against 102 million in the same period in 2021.
Although a few days ago, Ricardo Salinas Pliego, owner of the club, reported that is investing to build a first class sports city in Mazatlán. Grupo Salinas currently has 170,000 employees with revenues of more than 216 million pesos.
In the 90’s Tv Azteca changed the name of the club from Atlético Morelia to Monarcas Morelia, while in 2021 Monarcas Morelia ceased to exist to become Futbol Mazatlán.
Futbol Mazatlán, based at the El Kraken Stadium located in Mazatlán, Sinaloa, has the capacity to house 18,938 people, according to data from the Liga Mx, and had a investment of 700 million pesos. This club has 15 sponsorships from brands such as Corona, Banco Azteca, Pirma, Caliente, Farmacias del Ahorro, Totalplay, Primera Plus, among others.
There are five days remaining from the Clausura 2023, and unfortunately Mazatlán is not in the repechage scenario. In fact, it is the worst team in Liga MX, in which it has only been able to add four units, as a result of one win, one draw and 10 losses. While their goal difference is -16.
So far, the Rayados de Monterrey are the most valuable soccer team in Mexico, this according to the value of its stadium, the price of its squad and the brand value, since adding these three categories the club reached a value of 94.5 million dollars, according to information from Statista. Followed by the Rayados de Monterrey are the Águilas del América and the Tigres.