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In 2022, the most tuned open television channel in Mexico was “Las Estrellas”, according to Statista.
It is estimated that more than 90 percent of Mexican households have access to open TV.
Azteca Deportes Network has joined the firm’s channel portfolio.
TV Aztec yesterday presented its offer of pay television channels that stand out for offering a wide variety of entertainment options on each of their screens, since they cover a wide range of genres that include: International Aztec, Click, Cinema, Heart and has just been added to the portfolio Aztec Sports Network that arrives to boost the taste for sporting events to a new level, with a wide and complete coverage of national and international competitions, it will offer viewers the most vibrant moments in the world of sports.
the television industry in Mexico it has experienced significant growth in recent decades, becoming a vital sector of the country’s economy and culture. In that sense, the TV soaps Mexicanas have gained international recognition and have become a cultural phenomenon in many countries. That is why various television programs have contributed to the dissemination of Mexican culture and have generated a fan base throughout the world. Additionally, television has influenced language and fashion in Mexico, with popular phrases and trends originating from television shows.
In the United States, and according to Nielsen data, during the 2022/2023 season, 123.8 million households had at least one television or monitor with the ability to transmit video through traditional antenna, cable decoder or satellite receiver or with a broadband connection. This traditional medium continues to be part of people’s daily lives, where in Mexico it is positioned as the country with the largest universe of viewers in the entire Spanish-speaking world. According to data from the Statista Research Department, television is the second telecommunications service with the highest adoption rate in Mexicoand it is estimated that more than 90 percent of Mexican households have access to open TV.
TV Azteca international presents offer of pay TV channels
Tv Azteca is one of the two largest producers of Spanish content for television in the world. It broadcasts four television channels in Mexico that includes: Azteca uno, Azteca 7, dna40 and a+, through more than 300 local stations throughout the country. Likewise, the company is also the owner of Azteca digital, operator of several of the most visited portals and social networks in Mexico.
It should be noted that TV Azteca Internacional has 7 pay TV channels, which are: Azteca Internacional, Clic, Corazón, Cinema Azteca Sports Network, Azteca UNO – 1hr and -2hrs, which have a reach of more than 300 billion people around the world, on the other hand, it is in charge of distributing the wide catalog of content that the television station has produced throughout its 29-year history.
TV Azteca is constantly innovating to provide subscribers with better options to satisfy their entertainment needs, which is why its pay channels have been renewed;
International Aztec: The flagship channel, has established itself as the window to the world of Mexican entertainment. With carefully selected programming, it brings the best of family entertainment, beings, news, and exclusive content to international audiences eager to experience the essence of Mexico.
CLICK: This channel talks and interacts with the new generations, designed to provide agile and fresh entertainment through all platforms. With a diverse program that includes lifestyleseries, documentaries and exclusive multiplatform content.
Cinema: The programming brings together the best of the national film industry in one place.
From unforgettable classics to the latest productions, movie lovers will be able to immerse themselves in a unique cinematographic experience and discover the richness and diversity of Mexican cinema.
Heart: The channel of soap operas and series produced by TV Azteca, has revolutionized the way of telling stories, now it has a new graphic package and programming. This one stands out for its exciting plots, memorable characters, and a fresh and bold narrative.
Fernando Muniz BentacourtDirector of Distribution and strategic alliances of TV Azteca Internacional announced that in Corazón Grupero they will have international distribution and very soon they will have the awards “Group Heart”.
“Mexico is our natural market but there is an international market for music channels.” Said Fernando Muñiz for Merca 2.0
Ferdinand considers that some of the key elements that make this new programming different is the variety of content.
“The music channels, they are going to be music channels, we have sports and general entertainment channels and what is completely disruptive is Clic, which is a channel with a crossover of platforms, which takes you to those of the influencers and brings the content to pay television, those offers are what makes us different”, concluded the Director.
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