Toyota ranks third in being one of the best-selling cars.
Nissan has so far sold 87,592 units.
Nissan Versa is the best-selling car in Mexico in 2022.
Toyota has managed to offer a new experience to its customers, since it launched a Logo olfactory with the aim of creating more emotional bonds with them.
The smell It is a sense that offers us a deeper experience, with which we can remember or keep memories through the years, it is also the sense that allows us to instantly relive the perception we have about a place, person or experience.
In the world of marketingThis strategy that involves smell is widely used, there are stores like Stradivarius that give off a striking smell in their stores in order to attract people, in addition to saving the shopping experience, in the same way Tous does a bit of this Since when opening a product from the gift bag, a pleasant smell is perceived, this is an added value to generate a good customer experience.
Normally this experience olfactory of marketing occurs in clothing stores, self-care products, jewelry, food, among others, however a car brand I had not been part of this experience, so I Toyota decided to go ahead.
Toyota enters the top 10 of the best-selling cars in Mexico occupying third place.
Best selling car brands in Mexico
So far in the year 2022, nissan It has been the most sold in Mexico with the sale of 87 thousand 592 units, the second place is occupied by Chevrolet with an average of 71 thousand 965 units, in third place is Toyota with 50 thousand 428 units sold, later it is Volkswagen with 48 thousand 308 units and kia in fifth place with 44 thousand 349 units sold according to INEGI estimates.
To get a broader picture of this, the best-selling cars have been, nissan versa with 25 thousand 143 units sold, Chevrolet Aveo with 22 thousand 404 units, Nissan NP300 20 thousand 423 units, Nissan March 19 thousand 418 units, KIA Rio Sedan with 17 thousand 564 units and toyota hilux with 13 thousand 278 units sold so far.
Toyota launches olfactory logo to create emotional bonds with its customers
Toyota focused on its strategy customer experiencefor which he was in charge of developing his olfactory logo, through it, he found another way to connect on an emotional level with his clients in addition to generating a pleasant experience for them, the executives of Toyotain collaboration with expert perfumers, made a careful selection of aromas that managed to express the philosophy and values that the company represents, which are quality, durability and reliability.
“At Toyota we constantly look for new options to improve our customers’ experience with the company, and the creation of this fragrance represents one more alternative to directly strengthen the connection we have with them. We want our customers to relive the pleasant experiences they have had around Toyota vehicles through the aroma, as well as make them feel the values that govern the company, which are quality, durability, reliability and, of course, the true enjoyment of Toyota, which is to bring you happiness”, mentioned Gerardo Romero, Vice President of Operations at Toyota Motor Sales de México.
Toyota’s peculiar distinctive fragrance will be present in the 98 distributors in Mexico, Toyota created a mainly fresh and energizing essence with a fruity smell, it gives off notes of orange, green tea, mandarin orange, lily of the valley, fig, thyme, lilac, moss , amber and musk.
Undoubtedly, the olfactory experience is a good marketing strategy to attract and retain customers, in addition to strengthening their shopping experience with a positive impact, it may be that with this people easily recognize the smell of a brand, detecting that such something smells of a particular brand or store, the smell will be saved and later this will help them to remember their shopping experience or with the brand.
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