When one talks about a tourist destination, immediately consider if they are beach destinations: Cancun, Riviera Maya, Puerto Vallarta, Los Cabos or if it is a city, consider Monterrey, Guadalajara, Mexico City, etc. places that at the end of the pandemic are recovering their number of visitors. However, tourist micro-destinations, which during the pandemic received people who were looking for isolated places, can now be forgotten again if they do not reconsider joining to generate marketing campaigns. marketing to position your destination.
On the one hand we see people concerned about everything that can be done with artificial intelligence and on the other hand we find brands, or in this case tourist micro-destinations that not only do not have an advertising campaign marketingbut often not even a logo or corporate identity of the destination.
Unlike other destinations where the contributions of the private initiative and the government develop and generate these campaigns of marketingOn the other hand, tourist micro-destinations depend on some private or government organization bringing them together, training them and teaching them from scratch the reasons why things like having a logo to identify the destination are important to implement. the map to the place.
There is a diversity of tourist microdestinations that have a strategy of marketing and a brand positioning that generates the number of visitors they receive, some only for the weekend and others with some longer overnight stays, but unfortunately there are many more who, despite the fact that they wanted to position their brand and enter the tourist market, did not there are those who organize government agencies and private initiative so that they achieve a common front and can have a place on the map.
Another point that these tourist micro-destinations face in order to have a good marketing strategy marketing It is that from the beginning they do not have the budgets to pay an expert agency in the sector. A very interesting market niche for marketing companies that have not ventured into the tourism sector.