We will show you some tools creation and management that will allow you to Instagram of your brand as a professional.
The brand presence on social media It is of vital importance to be able to give “the face” of our company towards the users, in addition to allowing us to manage our identity, the image, create a community and create or maintain stable relationships within the digital world. However, there is a wide variety of networks that we can choose to attract the attention of possible prospects; according to a study carried out by Statista Regarding social networks with the highest percentage of users in Mexico, it was shown that Facebook is the favorite social network of Mexicans with 97 percent preference, WhatsApp with 95 percent, Instagram with 73 percent, YouTube with 67 percent and Twitter with 57 percent.
However, not any social network allows us to capture the same type of public, both for the products or services we offer, as well as the market that is present in the different networks.
A graph made by Statista shows that despite the fact that Facebook manages to win in terms of the number of users in networks, Instagram is the social network of choice for young adults, so it is ideal to promote brands related to topics such as health, beauty, fashion, food, well-being and sports, which are more successful in this social network.
Despite this and as in any other platform digital, it can be a bit complicated to manage this net Social, unless we have the tools necessary.
Keep track of Instagram of our brand has its science and not just anyone can take it as a professional; however, these tools They could help you to take it in a better way:
Canva – This is a tool that you will undoubtedly want to take into account to create different content, either on Instagram or on other social networks. This platform will allow you to create eye-catching visual materials, be it posters, infographics, advertisements, and even a catalog of your products, either in its version for pc or in its app for your cell phone.
Adobe Spark – This app that we can find thanks to the Adobe package, allows us to create small videos and animated texts which can better attract the attention of users; Let’s bear in mind that among some of the most important characteristics of Instagram is the eye-catching visual and audiovisual content, which we will be able to create when using this platform.
Hootsuite – One of the marketing tools most used by professionals, which allows you to organize your online presence, schedule and publish your posts and access your statistics within the same tool.
Later – This application is used to schedule publications and depending on the objectives of your brand, you can schedule up to 30 photos per month, however, if you require more functionality, you will have to pay from $ 9 per month.
All Hashtag – Hashtags are a growth opportunity offered by the different social networks that we should not go unnoticed, especially on Instagram. All Hashtag is a hashtag search engine where, based on some keywords of your brand, you will be presented with a list of possibilities of this type of keywords to introduce in your publications and in this way increase the chances that users will find you. organic way.
These were some tools that we can use to professionally manage and create content in one of the most important social networks in the world, Instagram.
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