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At the beginning of 2022, Netflix registered a loss of 200,000 users, which, in economic figures, meant 50 billion dollars.
Although a loss of 2 million users was estimated, the fourth season of ‘Stranger Things’ it was consolidated in its first 28 days.
According to the platform, this series alone has recorded more than 900 million hours broadcast so far.
A month after the launch of the fourth season of Netflix’s ‘Stranger Things’, the success of the series has not stoppedeven from day one.
It was clear that, in the midst of a crisis scenario at the Los Gatos, California-based company, one of his biggest bets would be ‘Stranger Things’a series that premiered its fourth season three years after the third installment.
As is well known, the first quarter of 2022, Netflix recorded a loss of 200 thousand subscribers worldwidea strong blow in a context in which the market for streaming begins to generate significant competition with the growth of Disney Plus and HBO Max.
On the other hand, it was known that this year, with the arrival of a new season ‘Stranger Things’the sight was set on a recovery process, even knowing that it is expected that for the second quarter of the year a loss of millions of subscribers will be added.
However, on May 27, season number four of ‘Stranger Things’ it premiered in two parts and meant a break for the platform; volume two will arrive on July 1.
‘Stranger Things 4’ is a resounding success for Netflix
Just a month after the first part of the fourth season of ‘Stranger Things’according to data from the company itself, more than 900 million hours broadcast have been recorded.
Since its arrival in the extensive Netflix catalog, this new installment of the protagonists of Hawkins sneaked into the Top 10 in various parts of the world, Mexico includedrevealing, on the one hand, that the euphoria for ‘Stranger Things’ continues to bear fruit, but it was also found that this could be the beginning of a recovery process after a resounding fall.
Of course, the question now is what will happen to the second part that is about to be released, which contains the end of the season and of which some advances have already been shown.
Similarly, A few weeks ago it was announced that there will be a second season of Squid Game (The Squid Game), the series that, to date, is the most successful in Netflix history, recording more than 1.6 billion hours viewed in its first 28 days alone.
What about the competition?
So far, Disney is the one that has come closest to the platform in Los Gatos, California, registering the number of 129.8 million subscribers, a figure that is not negative at all if one considers that the service was launched in November 2019, shortly before the arrival of the pandemic.
For its part, HBO Max is still located far below with its 76.8 million subscribers, already with 13 million new users.
Given this, Everything indicates that the future or the new face of streaming will be the advertisements; Disney Plus will launch its cheaper ad-supported subscription plan later this year.
Similarly, after initially refusing, Netflix confirmed that it will launch its own version with ads and cheaper, although this is expected to be ready for next year. The co-CEO of the company, Reed Hastings, made it known.