- Apple will launch the Vision Pro, its virtual reality glasses, by appointment in its stores.
- It is because you have to make adjustments according to the user’s head and vision problems.
- They will be available from 2024 in stores in the United States, with a very limited number of demo devices.
For fans of virtual reality and die-hard Apple fans, there’s something new about the Vision Pro launch: They can only be purchased by appointment at Apple stores.
It was known this Friday, July 7, after the publication of a Bloomberg article explaining that the appointment is for “the complexities” behind the launch of this revolutionary product, which faces manufacturing challenges, high costs and the task of attracting a mass market for what remains largely a niche product.
Indeed, to ensure a personalized and appropriate experience, Bloomberg says, citing sources inside the company, Apple will require customers to make an in-store appointment to purchase the Vision Pro, which is priced at $3,500.
Apple’s wraparound glasses are designed to block out external light and have a number of features that need to be adjusted, such as head straps, different-sized light seals, and prescription lenses.
It is expected that each wearer receives “individualized attention to ensure a perfect fit.”
When and where will the Vision Pro be released first?
The initial launch will take place in all Apple stores in the United States, beginning in the largest cities, such as New York and Los Angeles, in early 2024.
However, due to the limited availability and high cost of the glasses, most stores will only carry one or two demo devices.
Although initially the sale will be exclusive in physical stores, the Vision Pro is expected to be available in the Apple online store in the United States in mid-2024.
According to Forbesthe complexities of its commercialization have led the company to postpone partnerships with third-party resellers until at least 2025.
The Vision Pro mark Apple’s long-awaited foray into virtual reality, and its launch could have as significant an impact as its iconic products, like the iPhone.
These glasses are presented as a mixed reality headset that combines the virtual and real world, allowing the user to switch between full virtual reality and augmented reality, merging virtual and real elements.
The high price of the Vision Pro puts this device at the higher end of the marketlimiting the initial demand to Apple’s loyal fans and customers with more purchasing power.
Due to a variety of issues, Apple is expected to lower its 2024 production target from more than 1 million units to less than 400,000.
Looking ahead, Apple aims to bring the Vision Pro to other markets by the end of 2024. The UK and Canada are rumored to be the top candidates for first non-US sales, followed by other markets in Asia and Europe. .
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