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As of February 2022, Tinder already had a base of more than 78 million downloads worldwide.
According to Tinder, about 25 percent of users ages 18 to 25 say they drink less on dates.
The 2020 National Health and Nutrition Survey (Ensanut) on COVID-19 indicates that some 623,202 adolescents consumed alcoholic beverages during confinement.
In order to reduce alcohol consumption among young people, Tinder has decided to launch a campaign under the name of “Sober in Love”.
Today, despite the rise of more dating apps, Tinder is still the market leader and also ranks as the most popular among users.
And it is that, during the pandemic, platforms such as Tinder served so that people could meet new people and, in turn, get out of the routine of traditional social networks where every day there was more misinformation, fatalistic news, etc.
Now, it was in November 2021, a year still anchored in the pandemic, when the platform celebrated its 10th anniversary, being one of the platforms preferred by users as a way to find a partner.
According to data from App Magic, by February 2022, Tinder already had a base of more than 78 million downloads worldwide. In that sense, a large part of the planet seems to have fallen for the charm of Tinder, a platform known for its photo swipe function, which allows you to select or discard candidates with just a movement of the finger.
Now, this is not really surprising, since dating apps have been part of the consumption habits of a considerable number of users globally for some time now.
Official information has revealed that the platforms intended to flirtn the 400 million users in 2022of course, with Tinder in the lead.
Tinder launches campaign to reduce alcohol among young people
Turned into the most used dating app on the planet, Tinder has a new campaign ready with which it seeks to reduce alcohol consumption among young people.
And it is that, according to a survey carried out by the platform, about 25 percent of users ages 18 to 25 say they drink less on dates.
In this way, under the name of “Sober in Love”, Tinder proposes “Healthy alternatives to keep expectations high on a first date. From coffee fans to those who prefer to surprise by creating their own mocktails”according to what the company mentioned.
In other words, With this new campaign, Tinder has decided to develop some ideas for first dates among its community, in which alcohol has no presence..
Among the options handled by the platform are going for a cup of coffee, playing sports or even going to a museum.
Alcohol consumption is one of the most mentioned topics during the pandemic. In fact, the National Health and Nutrition Survey (Ensanut) 2020 on COVID-19indicates that some 623,202 adolescents consumed alcoholic beverages during confinement.
It should be noted that, of all of them, 414,300 were men and 208,903 women. Likewise, 21 thousand 990 young people registered higher consumption during the pandemic
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