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In “Consumers want it all” we find out what motivates visiting a business and expecting its success.
For CB InsightsIn a study he conducted in 2021, the top two reasons for business failure among start-ups worldwide in 2021 were 38 percent staying without capital and 35 percent finding no market demand.
The guidelines released by a tiktoker with two key tips are an antecedent of how important it has become to communicate a business on social networks and the ability of a business to be considered successful or lose reputation in the attempt.
The content creator with more than 85,000 followers on the social network, showed what she considered to be the two main bases of any good business and in the following paragraphs where it is detailed what kind of characteristics a business of this type has, we find out about the ability to scale an idea has.
2 tips for a successful business
The tiktoker @misstercermundo assured that there are two elements such as the number of people and the attention received in a store, which guarantee the success of a business.
In his video of TikTokwhere it has nearly a million views, the tiktoker explains that a line of consumers waiting to enter a store, as well as poor service from the business owner are undeniable indicators that a business is successful.
@missercermundo If they comply with this, they are surely delicious 😋 #tips #Mexican food #streetfood #food #tips #saborestiktok #experience #business #missercermundo #evamariaberistain #comedy #laughter #joke #crudeotime ♬ original sound – Eva María Beristain
“Two things tell you that a business is successful. The first, that there is a long queue. The second, that the boss is so sure of himself and of his seasoning, ”he explained in his video.
After his testimony, various followers testified how, despite the poor care they received, they kept returning to these places.
“Yes, that’s how a taco vendor treated me but I always came back for more,” wrote a follower, while another woman acknowledged that it is a matter of fame, because “that it has many people is sometimes just fame or that it is cheap.”
The success of a business is triggered by the identification it finds with the community and how, based on this empathy, social networks are consolidated as an example of how valuable a business’ ability to scale plays.
Having said that, there are very valuable precedents that serve to understand consumption today and it is the perception that there is of how a business is successful. If we look at the results of the “Consumers want it all” study, 50 percent of them said that they had the possibility of being able to touch and feel the products; 47 percent acknowledged that they could choose the products they liked and 43 percent said that they were motivated by the idea of being able to take their purchases instantly.
“In 2021, the number one reason consumers around the world shopped in stores was to be able to touch and feel products before buying. Approximately half of the shoppers surveyed placed this factor in their top five. Many people also liked shopping in the store because they could buy products right away or because they just enjoyed the store experience,” he explains. D Tigheanalyst of Statista who presented the conclusions of the study.