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TikTok, the favorite social network of generation Z, has begun to work on its adult content restriction policies.
Much has been said – and will continue to be talked about – about TikTok, the Chinese social network that found the ideal moment in the pandemic to expand throughout the world and, above all, position itself in the preference of young people from generation Z.
As of today, it is known that the platform developed by ByteDance registers more than one and a half billion active users on a monthly basis, already surpassing its closest competition, Instagram.
Now, the power of the Chinese social network stops us there, because, according to a report published by Cloudflare, in 2021 it became the most popular site on the internetsurpassing giants like Amazon, Google, Facebook, among many others.
Today, when we talk about TikTok, we also talk about the favorite platform of young people and brands in terms of their marketing strategies. marketing digital.
In this sense, it is well known that Teens use TikTok the most today, but it’s not their only favorite social network.
Secondly, a recent survey conducted by the Pew Research Center of more than 1,000 adolescents between the ages of 13 and 17 in the United States announced that, along with TikTok and Snapchat, YouTube is one of the favorite networks of what we know as “Generation Z”.
TikTok works on its content restriction policies
Until some time ago, the social network owned by ByteDance announced that only users over 18 years of age could do live, this, as a measure to stop the harassment that minors or adolescents could receive.
Now, its prevention measures go even further, with new restriction policies such as the creation of a new model for detecting sexually explicit content, so that it does not reach minor users.
On the other hand, the social network has begun to limit certain types of content, classifying them as “mature” or “complex”, this, according to the age of the users to increase the safety of younger members.
Instagram also has its own proposal
The issue of minors attached to social networks is one of the most worrying for the companies themselves.
According to what has been disclosed, Instagram plans to use Artificial Intelligence to learn personal data from Internet userssuch as your age, to mention an example.
It is known that the social network forces users to enter their date of birth once they register on the platform; However, for years it has been detected that there are those who do not report their real age, which is why Instagram will use technology to avoid it.