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TikTok seeks to join an industry that, in 2021, generated revenues of more than 150 billion dollars on a global scale.
In Mexico, according to a recent study, there are more than 80 million gamers,
TikTok continues to expand and try to offer different experiences to usersso now he has decided to focus on the gamers.
The video game industry, in addition to being one of the most important, is one of the fastest growing in recent years.
Data from a study conducted by VentureBeat and Newzoo reveal that, in 2021, mobile devices or smartphones They were the largest platform in the world video game market, reporting around 93 billion dollars.
For its part, consoles accounted for $54 billion in revenuewhile the computer (personal computer), recorded sales of 36 billion.
Taking this context into account, in 2020, in the most serious period of Covid-19, the video game industry in Mexico experienced significant growth, reaching a total of 81 million gamers in the country, figure that represents 63 percent of the total population, according to what Rebold publishes.
TikTok creates program for creators gamers
Today, thanks to the “push” generated by the pandemic, it is known that Twitch is one of the most popular platforms and the one that, in some way, protects the most recognized creators of the moment.
To date, Twitch data indicates that, globally, the Amazon platform conglomerates more than seven and a half million streamers.
That is why it seems that nobody wants to be left out of this industry, as, now, they are doing. TikTokone of the social networks that, like Twitterturned out to be one of the winners of the health emergency.
Thinking of expanding even further into Latin America, TikTok has its Creators initiative ready Gamingwhich seeks to enable users to “create and publish more creative and entertaining organic content.”
Notably This program for now will start in countries like Mexico, Argentina, Brazil and Colombiaproviding the opportunity for creators to attend specialized workshops for continuous improvement.
Registration is now open and, in fact, any user can sign up; however, the Chinese social network will be the one that evaluates who are the most suitable creators for this program.
the industry of gaming
As we mentioned above, regarding platforms of gaming active, Twitter it is the greatest referent; however, his popularity has been gradually declining.
According to a study conducted by StreamElements points out that the hours of viewing on Twitch had a significant reduction: from 1.8 billion in May, by June of this year 1.7 billion were accounted for.
The same study reveals that Facebook Gaming has begun to gain ground: From 350 million hours of viewing that were reported in May, the figures increased to 425 million in June.
Let us also remember the initiative launched Telegram to become a platform streaming willing to compete in a very large market.
One of the advantages that Telegram offers with respect to the streaming is that it allows an unlimited number of viewers or users that could connect to the live broadcast, a fact that the viewers themselves streamers they could take advantage of to monetize their initiatives.
Undoubtedly, content creators, beyond their popularity, are gaining the preference of the new generations, because, in addition to entertainment, they present themselves as creative spaces that allow generating very substantial income.