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Facebook has maintained for years, an ecosystem where it has linked its apps as WhatsApp and Instagram, staying in the taste of the users of these platforms, only that there are new insights to take into account, where TikTok has a leading and antagonistic role for the business of Mark Zuckerberg.
Given these trends, a transcendent role was defined in the way in which the work of a social network is understood today and that is that the activity of consumer brands follows a key pattern and is to get involved with a greater number of users, as we will see. with the changes that were recently noticed on Instagram.
If we see the transcended that have been defined in the current market, to GWI has been due to at least one compelling reason, why TikTok has become predominant in social networks and it is that in the study conducted among users of this medium, the 60 percent of them recognized that it is because they find videos funny and entertaining. They subsequently reveal motives such as the 45 percent that he said he does it to kill time; 28 percent to get new ideas or get inspired; a 28 percent to be able to express themselves and 24 percent He acknowledged that he does it to learn new things.
With these guidelines in view, it is possible to define very interesting habits, what is the path that social networks are taking and how in the spirit of achieving more important tasks is that activities of interest in consumption have been established, so it is It is important to see how Facebook will capitalize on the resources it currently has, in order to stand up to the popularity of TikTok.
bitter acknowledgment
Facebook has had to do a recognition unexpected and in this he warned that TikTok is one of the most viewed media in its ecosystem, since it adds 35 million 900 thousand views of users on Facebook, this only in the United States, where the Chinese social network, which is among the 10 Most Viewed Websites in the Mark Zuckerberg Ecosystem, Just on Facebook.
This growth of TikTok within Facebook is recognized by Anna Stepanovresponsible of Facebook Integrity Y David AgranovichDirector of the office of Threat Disruption.
with the domain of TikTok In the social network market, there is an important reference that we cannot ignore and that is the ability to communicate in a valuable way in the market.
This value undoubtedly depends on the strategies that are put to the test against the competition, just as Instagram did by putting the option of being able to share content in beta, ending an old rule that has distinguished the Feed of the famous social network. .
with sayings items At the hand of network strategies, digital marketing is made of new tools that have become transcendental in social media marketing, since the demand of users depends on it and more importantly, the demand of companies, which are the main client of the social network for the investment in advertising they make on this network and that according to Statista estimates exclusively for its subscribers, this 2022 will reach an investment of 135 thousand 940 million dollars.
Faced with these opportunities in network interaction, one aspect becomes essential in the market and it is the one that has to do with the way in which business decisions are made today in the media that have made the digitization of communication a key guideline. .