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After joining the football industry, TikTok’s next stop is the cinema, and for this he already has his strategy ready.
As of today, TikTok already has more than a billion active users worldwide, approaching the more than 1.6 billion that Instagram, its main competition, has registered.
As part of its expansion, TikTok, little by little, has made various strategic alliances with platforms such as Vimeo or even with companies such as Publicis Groupe.
The power of TikTok, amply demonstrated in the universe of social networks, will now reach the film industryone of the hardest hit during the pandemic.
TikTok was founded in 2016 and in 2021, that is, five years later, it finally managed to exceed one billion monthly active users.
On the other hand, when we talk about the platform developed by ByteDance, we refer to the most searched internet site on the internet, according to information from CloudFlarepositioning itself above large companies such as Google, Amazon, Facebook, among others.
Only these data speak of the power that, day by day, has been consolidating the Chinese social network, although it is not the most used, it is one of the most popular on the market.
In addition, of its more than one billion users, highlights the partnerships it already has with Publicis Groupe or Vimeoto mention a few, each with its own strategy and focused on a single goal: to grow the platform.
Now, as part of its desire to expand, TikTok continues to create alliances to position its brand in various industries, just as it did recently with its foray into soccer and its arrival at LaLiga in Spain.
It’s about a “pioneering agreement” between Gol’s parent company, Mediapro, with LaLiga and TikTokwhich seeks to project “the commitment to innovation and adaptation of content to new digital consumption formats.”
In this way, the Spanish league is “the first major European league to offer a match in this format through the video platform”, as expressed through a statement; however, this is not the only expansion strategy of the platform.
This is how TikTok will enter the film industry
The film industry, now, is in the crosshairs of the Asian social network, which is why it has been signed an agreement with the San Sebastian Film Festival for the platform to be the “outstanding partner” in the 70th edition of the event.
It is an alliance that, according to what has been disclosed, “It will bring Spanish film culture even closer to the community of more than a billion people in the world of TikTok”. In addition, in the words of the social network, this will serve to “support and promote culture and entertainment, both inside and outside the platform.”
Of course, this agreement opens the door for TikTok to boost the creativity of some of its creators to develop exclusive content about the event, from what happens behind the scenes, as well as the arrival of guests at the Kursaal or meetings with artists, between many more.
Today, the way of consuming music, movies, television and radio has changed considerably with the arrival of various platforms.
To prove, there are the cases of HBO Max, Disney Plus, Netflix, which have served to exclusively present various film titles.
Similarly, it is worth noting what HBO Max, Paramount Plus and Star Plus have done to exclusively offer various football leagues to their subscribers, just as a few weeks ago the inclusion of the English Premier League in Paramount was announced for its subscribers in Mexico.
Undoubtedly, we are talking about a scenario in which traditional media need to delve into what the market dictates, which is increasingly looking towards streaming.