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TikTok, Twitter and YouTube are the means used by some public officials to carry out advance campaigns.
According to popular opinion, this could be a means to evade the mandates around the electoral ban.
In addition to the candidates known as “corcholatas”, there are names in the opposition of the 4T that also use the networks to generate sympathy among users for 2024.
Presidential candidates have used social networks as TikTok, Twitter and YouTube to gain more and more popularity among digital audiences.
With the appointment of Rachel As the new secretary of the economy, progressive changes among Mexican officials begin to be glimpsed. Although this change took place under a different tenor, it is inevitable that Mexicans begin to consider the candidates who, for some time, have sought to position themselves as the most suitable “presidential candidates”.
However, there has been a phenomenon in recent years, with the consolidation of social networks, of candidates who openly occupy their social networks, presumably with the aim of anticipating the electoral campaign period and generating sympathy for voters.
Although some of them do not make their desire to run as candidates explicit on networks, they have expressed it through other means. Hence, the importance of generating content for them, in the style of influencers or content creators, in order to carry out “campaigns” without apparently carrying them out
TikTok and YouTube “Presidentials”; Do you carry out advance campaigns?
We have all heard in recent years several names that have sought to position their campaigns through different media. We know, for example, the “corcholatas”, who have been postulated by the Andrés Manuel López Obrador: Claudia Sheinbaum, Marcelo Ebrard, Rocío Nahle, Juan Ramón de la Fuente, Tatiana Clouthier (former head of the Ministry of Economy) and Esteban Montezuma.
Even some other names like Alejandro Encinas have been thrown into the conversation. On the other hand, Lilly Téllez, Gabriel Quadri, Alejandro Moreno, Ricardo Anaya, Demetrio Sodi, Gerardo Fernández Noroña, Beatriz Paredes, Santiago Creel and Patricia Armendárizare part of those who are not exactly supporters of the Fourth Transformation (4T).
However, what almost all of them have in common is that most of them have made their social networks a springboard, which works as a way to place themselves at the center of the conversation.
And it is that, at the moment, many of them have been very active in social networks, without precisely sharing their campaign processes, however, sharing publications supported by the marketing with the intention of generating sympathy for his followers, without, it should be clarified, making the campaign explicit.
Here are some examples:
@m_ebrard don’t mess with me #Pikachu! 😆 They already put me as the Choche meme. #MarceloEbrard #politiktiktok #degiracontiktok #Pokemon ♬ original sound – Marcelo Ebrard
@claudiasheinbaum How beautiful! Being able to be with you in #Tlalpan, my home. Thank you for joining me #4thReport. ❤️ #family #home #for you #pintamostodolacasa #sees it #sponge Bob ♬ original sound – Claudia Sheinbaum Pardo
@santiagocreelm Almost four years of government have gone by, and what has happened? We are much closer to Franciscan poverty than to Mexican well-being and greatness. #YesThereIsOther #ChangeMexico #BREAD #santiagocreel ♬ Aesthetic – Tollan Kim
@fernandeznorona They won’t beat us. #norona #norona2024 #noronapresidentofmexico #brunette #pt #amlo #Mexico #politics #2024 #elections ♬ original sound – Gerardo Fernández Noroña
popular opinion
Inside of the marketing politicalmany of those that popular opinion positions as candidates have begun to share videos using different sympathy strategies: some through discourse analysis, others through images with rhetorical content and many others with oratory designed to discreetly implant ideas .
The truth is there is no law that prohibits politicians from sharing part of their lives on social networks, and it is true that everyone has the right to share their ideas and thoughts on their personal networks, however, many users have considered that these publications do seek to indoctrinate with political ideas, something that is prohibited prior to election campaigns.
Through a survey carried out through the different social networks of Merca2.0, the following question was posed to the digital audience: “Do you consider that “presidential” politicians use their social networks to…” with which the options were the following:
At the close of the count, 3 percent gave their opinion to the first option, the same amount that was attributed to the third paragraph. However, it is interesting to consider that 94 percent think that the social media posts of several of these candidates appeal more to a kind of early political campaign. This was a bit of what users thought:
“For the campaign, but they are lousy. Please explain to them the simplest rules of the game. marketing digital politician in Mexico: strategies must adapt to the channel and not the other way around; not all channels are for all posts; the band does trendsthey can’t do trends about themselves; WHAT YOU LIKE YOU DO NOT NECESSARILY LIKE PEOPLE; and lastly, in marketing digital decisions are not made according to your mood, they are made based on your data analysis”,
“The option was missing: to make a fool of yourself”,
The official communiqués are made known on the proper page of the secretariat or institution. Frida Espinoza.
A study would have to be carried out to show how much impact the use of these means to generate conversation between users really causes. Also, how many of these have been influenced by the empathy that candidates generate through their personal networks. It would also be worth revisiting the articles about the electoral ban. They could face, in this digital age, a new area of interest, a possible gap not yet identified.
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