In the US, the app was downloaded 656 million times in 2021.
41 percent of TikTok users are between the ages of 16 and 24.
It is estimated that on average TikTok users spend 52 minutes a day on the app.
The digital world has become a very influential world for all people, such as TikTok, which is one of the most used platforms. Given this, a study highlighted how TikTok is being very influential today in the purchase decision of millennials in the restaurant sector.
The use of social networks can be seen reflected in the report carried out by We Are Social and Hootsuite, which revealed that in 2022 there were 4.620 million users of networks worldwide, which represented an interannual growth of more than of 10 percent.
In this sense, the TikTok social network is one of the most used in the world and by many people. That is why the Chinese digital platform was positioned in January 2021 among the top ten platforms, registering 655.9 million users worldwide, according to a company report.
TikTok in the tourism sector
According to a late 2022 report from the US marketing agency MGH, 38 percent of users who have seen a video of a restaurant on TikTok have either visited it afterwards or ordered their food. The investigation highlighted that in the case of the “millennial” generation, the figure grows to 53 percent.
Likewise, based on the power of TikTok in communication, they indicate that 72 percent of the users of the social network in the United States have ordered food in an establishment thanks to finding it in the video.
These data are not new, and it is that several investigations already reveal how this social network has influenced people’s lives, therefore, their consumption habits.
Another study by Adweek-Morning Consult shows that 71 percent of the Z respondents acknowledge that they have an account on TikTok, something that is not necessarily the case with other generational groups.
The same research indicates that only 30 percent of adults have an account on TikTok, compared to 81 percent on Facebook. Instagram is also very popular for the Z, but it is also very popular for millennials. 88 percent of Z and 71 percent of millennials have accounts on that social network.
For its part, another investigation, such as Uswitch, reveals that a price comparison service in the United Kingdom revealed the online shopping habits of consumers in the region.
Among its main conclusions, it is obtained that six out of 10 people assure that they base their purchases on current trends. Taking into account that all of them are disseminated on social networks.
In this scenario, the Chinese social network is seen as the social network where online shoppers find the most inspiration. Part of this is due to the action of TikTok influencers who, by making reviews of products and services, help to find that inspiration to make purchases.
In summary, social networks have become a very important tool for all industries, especially for retail, since it is a means of influence that reaches millions of people.
Now read:
Elon Musk fired Esther Crawford, viral because she slept in Twitter offices
Influencer goes from collaborating with a brand and is appointed creative director
Ricardo Salinas already has a corrido; and this is how the businessman reacted