- TikTok has a new Creator Marketplace API that can benefit brands
- This new tool allows companies to choose the influencer or content creator that best suits their needs
- Without a doubt, it is a tool that could further position TikTok in the world of eCommerce, a place where it already has a great reputation
TikTok continues to improve its own eCommerce features and is now releasing a new Creator Marketplace API that brands can benefit from.
In today’s world of social media, TikTok represents one of the most famous platforms on the market and one of the most used by users.
Since the arrival of the pandemic, the Chinese application has gained several million new users who saw in its content an entertaining way to get out of the trance of the news related to Covid-19, but also, for some, it was a way to generate income in a period in which unemployment also grew its numbers around the world.
After the confinement that took place almost all of last year, social networks became that commercial showcase that boosted their sales and their presence among consumers, especially those who turned to these platforms.
Thanks to this, TikTok is now one of the most important eCommerce sites derived from the pandemic and, currently, it has established large commercial alliances for its improvement and, above all, to offer a broader experience to brands and customers. influencers who work with them.
Thus, a few days ago, the fashionable social network among Generation Z launched a new Creator Marketplace API, which will help brands choose the influencer that best suits their needs.
With this new feature or tool, brands will be able to use their live metrics to find content creators or influencers who are more attached to their campaign idea.
According to a statement posted by TechCruch, here’s how TikTok’s new Creator Marketplace API works:
“The new Creator Marketplace API enables marketing partner companies to access TikTok’s proprietary data on audience demographics, growth trends, top performing videos, and real-time campaign reports (for example, views , likes, shares, comments, participation, etc.) for the first time. Then they can bring this data to their own platforms, to augment the information they are already providing to their own customer base. “
Undoubtedly, it is a tool that could further position TikTok in the world of eCommerce, a place where it already has a great reputation and which, as the months go by, it is going even further.
On the other hand, it is also a strategy that is subscribed in a context where other platforms are also redesigning and improving their sales platform, at a time where these represent a great space for brands due to their great reach.
We will see how other platforms adapt to compete in a market that grows more every day and generates more income.
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