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TikTok currently brings together a community of more than a billion and a half monthly active users.
80 percent of users have discovered new music on TikTok, more than on other streaming platforms streaming.
In 2021, the ByteDance platform has already overtaken the internet giant, Google, becoming the most popular site in the world.
TikTok is still determined to enter the music industry and, to this end, it has now teamed up with the Asian giant Samsung to develop a new platform.
Recently, the most popular Chinese social network on the market announced the launch of SoundOn, a platform with which, in its words, it seeks “empower new and unknown artists, helping them develop and build their careers” and with which you wait “increase your fan base, harness your creative voice and get your music heard around the world”.
And, to tell the truth, Tiktok is very popular not only as a content platform or social network, but also as a positioning, especially in the music industry.
This is revealed by the study “Identifying the power of music and artists on TikTok”which indicates that, at least, 80 percent of users have discovered new music on TikTok, far more than on other streaming platforms. streaming.
“TikTok has revolutionized the way we discover music on-line. When today’s music is short, transformable and viral, it influences everything it touches: brands, users, producers, publishers and artists”, mentions said study.
It is because of this that, even last June, the social network announced the launch of an album in which it will bring together the most viral hits on the platform. The project is named “TikTok Classics: Meme and Viral Hits” and includes songs like “No Roots”, by the singer Alice Merton, or the piano song “Pieces”, by Danilo Stankovic, both seen by more than 3.4 million users, as well as “Monkeys Spinning Monkeys”, with a festive rhythm and with flute sounds, which has more than 27.1 million views.
TikTok forms new partnership with Samsung
Continuing with its strategy of going deeper into the music industry, TikTok now has a new business alliance with the Asian giant Samsung.
The idea, according to what has been disclosed, is to launch a platform called StemDrop, described as “the next evolution of music collaboration”, and which also comes with a partnership with Syco Entertainment, Universal Music Group and Republic Records. .
It is a tool created by Max Martin, Savan Kotecha and Ali Payami, relevant personalities within the music industry, being one of the strong cards of the social network, especially Max Martin, the person in charge of musical hits such as “…Baby One More Time” by Britney Spears, “I Want It That Way” by Backstreet Boys, “That’s the Way It Is” by Céline Dion, “Shake It Off” by Taylor Swift and “Blinding Lights” by The Weeknd.
So much has been the growth of the social network that, today, it is the most searched site on the internet. This is confirmed by the Internet 2021 Year in Review study signed by cloudflarewhich indicates that the ByteDance platform has already surpassed the internet giant, Google, becoming the most popular site in the world.