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According to a recent study, a considerable number of people have more trust in content creators.
In 2021, the market for influencer marketingRegarding campaigns, it closed at 16 thousand 400 million dollars.
Today, there are more than 200 million content creators around the world.
In a context in which the rage over the Panini album continues to trend, a tiktoker received a couple of stamps as a gift and, in addition, an “endearing” message from a flea market.
tiktoker, youtuber, instagramer and influencer are terms or concepts that, today, are very common among the digital community, the one that is already known, according to DataReportal, in 4 thousand 900 million Internet users.
Within said digital universe, it is known that content creators and/or influencers they play an important role in the commercial commitments of companies, which is why there is an increasingly larger community of users who dedicate their content to promoting various initiatives.
Taking the latter into account, a report published in Crehana classifies the influencers in four categoriesdividing them by the number of followers and, consequently, by the income they receive.
- Elder brother influencers who have between 1,000 and 10,000 followers.
- Micro influencerswhich have up to 100,000 followers.
- Macro influencers who have between 100 thousand and a million followers.
- Mega influencerswith more than a million followers.
According to what the platform discloses, the nano influencers make money on advertising 10 to 100 dollars for post; the mikes influencers can win between 100 and 500 dollars by post in their networks; then the macros influencers are able to win 5,000 and 10,000 dollars for post; and the mega influencers charge between $1,500, $10,000 or up to $50,000 depending on your reputation and the number of followers.
In an important rise of social networks and content creators, it is clear that, for the new generations, Internet personalities are now the role models, so much so that, in fact, there are a good number of people who want to dedicate themselves to the profession of creator or influenceras pointed out by the consulting firm Morning Consult.
Tianguista takes advantage and gives Panini stamps to tiktoker
In Mexico, one of the most popular content creators is “Paquito”, who is dedicated to providing information about what is happening in LigMX and international football.
Currently, on TikTok, it has 900,000 followers and more than 37 million likes among all its content, which is generally comedy and soccer.
In one of his most recent videos, the creator shared the story of when he met one of his fans. He is a street vendor who even gave him a couple of prints from the Panini album, to which he wrote a message dedicated to “Paquito”.
“I am a big fan of your videos. And don’t let your girlfriend break the Panini prints, please”, was what the fan wrote to the tiktoker.
@paquideus The truth even made me want to cry #soccer #vlog #tiktoksports
As already mentioned, it is well known that influencers they play an important role for brands in reaching new audiences.
Data from the Postcron platform indicate that 66 percent of people trust reviews posted on social media more.
Likewise, we are talking about a scenario in which there is a greater community of users connected to the web and, of course, to social networks. To be more precise, there are 4.9 billion Internet users worldwide, according to figures from DataReportal.