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Threads, the new application from Meta Platforms, is presented as a compelling rival for Twitter and Elon Musk in the field of microblogging.
Leveraging its Instagram user base, Meta is looking to quickly gain traction.
Marck Zuckerberg reported that the platform already has 30 million users.
Meta Platforms, the parent company of Facebook and Instagram, has launched its latest bet in the world of social networks. This is Threads, an application that promises to be a true rival for Twitter (and for Elon Musk) and challenge their dominance in the field of microblogging.
Around 9:30 a.m. on July 6, Marck Zuckerberg reported that the platform already has 30 million usersa figure that will surely mark a milestone in social networks.
The new one apps It is in trend, and for this reason, powerful brands have joined it to remain connected with their consumers. Some of them already have a significant number of followers, while others are just beginning to accumulate their first followers.
- Coca-Cola – 17.8 thousand followers
- Starbucks – 237 followers
- coppel
- Walmart
- Netflix – 998 thousand followers
- Amazon – 87.9 thousand followers
- Mercado Libre – 1,858 followers
- Sephora Mexico – 18.1 thousand followers
- Grupo Bimbo – 1,304 followers
- Adidas – 371 thousand followers
How can you start using it?
Getting started with Threads is as easy as using your Instagram account to log in. Your Instagram username and verification will automatically carry over to Threads, and you’ll have the option to customize your profile specifically for this new app. It’s important to note that users under the age of 16 (or 18 in certain countries) will automatically have a private profile upon joining Threads. In addition, Threads offers the same accessibility features that are available on Instagram, such as the screen reader and AI-generated image descriptions.
Threads builds on the user base as of Instagram, a strategy that could allow it to quickly gain traction.
The application, which is already available on the Apple App Store and on the Play Store, it will allow users to keep their Instagram username, which will ease the transition and encourage adoption.
How Threads can beat Twitter
The rivalry between Meta and Twitter has been evident since Elon Musk acquired the latter in October of last year.
Over the past nine months, Twitter has experienced a series of technical problems, loss of users and advertisers, and criticism of its content moderation. To make matters worse, last weekend Musk’s network implemented restrictions to limit the number of posts users can see per day on the platform, citing data privacy concerns.
Given this, many Twitter users expressed their desire to find an alternative. That is why the terrain is more than fertile for the emergence of options.
Some startups as Mastodon, Truth Social (founded by Trump) and Bluesky they have gained users, but have not yet managed to become a real rival to Twitter. However, the release of Threads could change that landscape.
Although it is not certain that Meta will become the undisputed leader of the microblogging, its base of more than two billion monthly active users on Instagram gives it an interesting advantage.
Meta’s strategy of leveraging its large number of users to drive adoption of Threads can work. Consider: if even a fraction of Instagram users try the new app, Meta could achieve rapid growth.
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