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Figures from the World Health Organization warn that the population with HIV totals more than 36 million in the world.
This is not the first time that Netflix has faced controversy over jokes against the LGBT+ community. Previously we have already seen cases like that of Dave Chappelle or Ricky Gervais.
A study titled “Observatoire des LGBTPhobies – Etat des lieux 2019” reveals what actions the LGBT+ community has stopped practicing to avoid attacks against them.
Carlos Ballarta is a network user with a significant number of followers, who has a comedy special on Netflixwhere a community activist LGBT+ He highlighted that in one of his jokes he makes a serophobic allusion.
Serophobia is a phenomenon that has negatively influenced the market, thereby determining patterns of consumption that are increasingly determining, which marks relevant activities in the market, such as combating stigmas against the population. seropositive.
In one of the last projections with data from the World Health Organization, 25 million HIV positive people they are in Africa, three million 500 thousand in Southeast Asia; three million 300 thousand in America; 2.4 million in Europe and 36.7 million worldwide.
a bad joke
TwiceLopeza user with nearly 7,000 followers on Twitter, identifies himself on Twitter as an activist against racism, serophobia and “lgbtphobia”, with which he denounced an act of serophobia on the part of Carlos Ballarta.
“Hello Netflix, yesterday I had a bitter pill to watch the Carlos Ballarta show, where he makes an offensive, insensitive and stigmatizing joke that says more or less: “if you get AIDS as a child, you will not grow up anymore, basically because you are not going to become an adult”, cites the complaint made by the activist.
Given the bad joke made by the comedian, the criticism was unleashed in Twitterconverting to Carlos Ballarta in trend within the platform, a fact that reminds us how important content has become on social networks, given trends that have become a benchmark in the market and how necessary it is for the platforms and brands involved to respond to the accusations .
That said, an element that we cannot lose sight of is the audacity of the content and, most importantly, the ability of brands to be able to understand the market and establish metrics of what is valuable for the audience and what does not work and even puts the platform at risk.
A case that shows how to address issues correctly, being these sensitive to touch, on the one hand the series inspired by the murderer Jeffrey Lionel Dahmer, who became a serial killer of members of the LGBT+ community. On the other we have the case of Dave Chappellemaking transphobic comments in one of his comedy specials for the same platform and which he missed.
These are the actions that attract attention in networks and that force us to see the capacity of a brand in the way of understanding the market and the issues that are addressed.