- Index hide
The confession of the user in networks led her to write a whole thread about how she lost preference in said dating app for her taste of Sonora Grill.
The case is an interesting reference for how we can understand consumption habits based on preferences for certain strategies.
After the confession of how he lost a match because of Sonora Grill, time ticked down on an important conversation.
The dating apps have become fundamental means of interaction where consumers show themselves and through anecdotes they give us insights very important, such as the history of Xac Leonwho on his Twitter account assured that he lost the match of another user in a dating app, after confessing that he liked Sonora Grill.
“They took the match away from me for saying that I like to go to the Sonora Grill. The next time I put that to Pujol, if we are going to judge like this “lamented the tweeter after being a victim of her tastes for “mainstream” restaurants.
They took the match away from me for saying that I like to go to the Sonora Grill.
Next time I’ll put Pujol if we’re going to be judging like this 😂 pic.twitter.com/PTvX3qLgKf— Xac León (@xacleon) June 14, 2022
The consumer and his preferences
The consumption preferences that have been established in the market end up expressing themselves in unexpected ways, giving rise to a definition of consumer which today reminds us of a very important point, which is to better define the role it plays in different areas of the market.
A very interesting aspect of this has to do with the audacity that brands have achieved and how, based on innovation, resources are also patented on how to identify what is worth when making a purchase or hiring an employee.
There are unexpected insights in any number of situations, such as at the time it happened with a store that hired an employee, to find out that he had arrived there forced by his parents.
The situation escalated in January of this year, when a Vapearte user went to a brand store to claim that they had sold him a pirated product.
On this occasion, the employee offered the fall of the store where he works, after the sale of pirated Maskinn was exposed. On that occasion, the young man warned that he had to pay for his parking ticket, even being forced by his parents to work, so he would resign without caring about the reputation of the store.
Interpret anecdotes in networks
The stories that are told on social networks teach us a very important scheme of interpreting insights and the ability that digital platforms have, of being able to innovate in the way consumers are involved through these media.
The capacity that brands have reached when knowing how to interpret these insights that are mined from ordinary situations is decisive. At least that was discovered by Pepsi, when it turned into an advertising campaign the fact that its name was deformed in Mexico to “Pecsi”, so it had no qualms about exploiting that name in its product.
The time to read dates unexpected
When it comes to finding insights within ordinary times, there is no set schedule.On the contrary, these occur at unexpected times, so brands have to be prepared through their strategists for these events.
Undoubtedly, a very interesting guideline opens up on how to turn the everyday into a space for insights, since the best activations usually turn out to be the best.