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Aristegui Noticias has been a very important license for news content in the media market.
The fact that Octava Tv is committed to 100 percent entertainment content gives us an idea of the type of demand for content that is occurring in these media.
The media are undergoing a very important transformation and based on their results, bets on new strategies.
Aristegui News leaves the programming on open television The Eighth TV and people who used to tune in while having breakfast or were at home, will no longer be able to do so through this medium.
The decision is a movement that has begun to generate criticism on social networks and that starts from a statement, which the Eighth It has started spreading on social networks.
Within the message that the medium has made, it argues that the decision was made for all programming that was not entertainment, so the newscast of Aristegui will stay on your radio signal and can only alternate with internet broadcast.
The measure is an interesting case of how content is being replicated in radio, which is a traditional medium, within digital, which must be accepted, it has become the great medium of the moment, to measure the results of its reach, increase its reach new audiences and achieve social conversation.
Grupo Radio Centro announces a change in strategy for La Octava TV. pic.twitter.com/AX4KeaMSOn
— THE EIGHTH (@laoctavadigital) April 1, 2022
This digital radio that is being formed with the help of traditional signals has allowed personalities to undertake with increasingly complete content and media.
There is no doubt that activities have been determined that have managed to escalate their bet with the consumer, especially at a time when it has become transcendental to understand what becomes interesting to understand the consumer today.
Under this dynamic, there is an interesting exercise that helps us to see the strategies under which content is currently transmitted and agendas are defined, based on which greater interaction is sought from the audience.
To achieve this conquest of consumers, it has been possible to define a long list of resources, based on which the market must be thought and, most importantly, establish practices from which an offer is achieved that manages to attract consumers. hearings.
With this in mind, a very important challenge is discovered before the consumer and it is the one that has to do with the way in which brands are getting more and more involved.
Invariably there is a very strong interest in generating practices that today are defining the capacity of the media and it is omnichannel, which largely defines the new practices in this regard.
A case that serves to understand how the media are currently aligning themselves, to define a content offer with results is RT. The medium has been censored by major platforms such as Twitter or Youtubebecause it is the news agency of Russiaa country that is involved in the armed war against Ukraine.
The fact has called the attention of the brands and defines a very important challenge and that is to be able to establish increasingly valuable activities in the market and not only that, establish activities from which it is possible to understand consumption today.
There is no doubt that there are a series of exercises under which we have to be attentive. All these dynamics are important testimonies that do not warn of a common element, the ability to understand the market.
the media market
Within the media market, new practices of media integration with the market have been established. This has allowed activities, such as programmatic, to even be detonated. A great example of this is the study that OnAudience led.
The platform warned that in 2021, the investment in programmatic buying was 155 billion dollars, marking this as the year with the highest spending in this regard, compared to 2017, when the investment was just 68 billion dollars.