- Netflix is adding four million new subscribers to its platform
- Now, Netflix has just over 213 million users and expects to reach 222 million subscribers
- Without a doubt, “The Squid Game” has become Netflix’s biggest commercial success.
Netflix is adding four million new subscribers to its platform, all thanks to a series that has become a resounding success.
At this point, it’s no surprise that Netflix is, without a doubt, the streaming platform of the moment; all the conversations today focus on it and, in particular, on its contents, something that hasn’t happened for a while.
This new success for the platform came at a key moment, just when it was stagnant as the competition continued to add more users to their respective sites.
Although Netflix continues to dominate the market, the truth is that, little by little, platforms such as Amazon Prime Video, Disney Plus or HBO Max, among others, were gaining great popularity, which resulted in new subscribers.
A new hit for Netflix
Today, however, an unprecedented phenomenon is occurring for Netflix, which has given the platform a group of four million new subscribers.
And it is that, since its launch, on September 17, “Squid Game” (“The Squid Game”) was placed, immediately, in the Top 10 of the most viewed series on the platform, a place that has not been down until now.
The resounding success that “The Squid Game” has generated for Netflix is simply overwhelming. For starters, just with the South Korean series, the streaming platform has pocketed close to 800 million dollars, much more than what was invested at the beginning.
Now, as part of this escalation of successes arising from the launch of “The Squid Game,” Netflix has added four million new subscribers, more than it had gained since the start of the pandemic.
With these new additions, Netflix now has just over 213 million users and it is estimated that, by the end of 2021, it will reach 222 million subscribers. At least, that’s what the platform expects.
The resurgence of Netflix
Without a doubt, “The Squid Game” has become Netflix’s biggest commercial success; a series of only nine chapters that, thanks to social networks, achieved a massive exposure like no other.
In that sense, social networks such as TikTok were key for Netflix to be the center of conversations around the world, thanks to the South Korean series that, it should be noted, no one wanted to produce and that was “canned” for about 10 years.
Today, we are talking about one of the most important products in the history of both Netflix and streaming platforms, which has even become a marketing phenomenon, with several brands joining the trend and the boom. that it has generated.
There will come a point where “The Squid Game” is profitable for Netflix and, based on this, it is still not seen which will be the successor. There is talk that a second season will be released, although, as they say, “second parts were never good.”
We’ll see how far the effect of “The Squid Game” for Netflix goes.
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