During the 2024 Oscars ceremony, Don Julio Tequila He not only celebrated with the stars of hollywoodbut also became part of the narrative of the night, offering a unique cocktail experience co-created by renowned mixologists and surprising the audience with an unforgettable television moment.
Tequila Don Julio, recognized as Mexico's original luxury spirit, partnered for the seventh consecutive year with the Governors Ball, the official post-Oscar event of the Academy of Motion Picture Arts and Sciences. The The evening's cocktails were designed by Charles Joly and Israel Barónmixing Mexican tradition with innovation to capture the essence of modern Mexico.
Tequila Don Julio and a live surprise
During the ceremony, Jimmy Kimmel, along with his collaborator Guillermo Rodriguezstarred in a surprise segment offering Don Julio margaritas to the Best Actor nominee, Colman Domingo, directly on stage.
This gesture, although planned, seemed spontaneous and added a touch of fun and originality to the event, promoting Don Julio in a unique and memorable way.
To prepare for this important evening, Joly and Barón, along with their highly skilled team, went to great lengths to create a cocktail experience fit for a star-studded night.
The line-up of top-notch cocktails includes It's Showtime with Don Julio Blanco Tequila, Round of Applause made with Don Julio Alma Miel Tequila, Written in the Stars with Tequila Don Julio Rosado and 1942 encore highlighting Tequila Don Julio 1942.
The Governors Ball experience
The Governors Ball, famous for being the official celebration after the Oscars, was the setting where the brand presented its range of luxury cocktails. Attendees enjoyed exclusive creations that fused classic and modern ingredients, demonstrating the versatility of tequila and its ability to be the protagonist in sophisticated and delicious cocktails.
The collaboration between Charles Joly, a world-famous mixologist, and Israel Barón, Mexico's 2023 Bartender of the Year, resulted in cocktails that celebrated the cultural richness of Mexico. Each drink told a story, from the elevated margarita “It's Showtime” even the elegant “Round of Applause“, offering attendees an unmatched flavor experience.
According to the Vinoteca website, the 1942 bottle of 750 milliliters sold between 3,200 to 3,800 Mexican pesos.
Impact and responsibility
Beyond the promotion, the drink took advantage of this global stage to demonstrate its commitment to genuine and responsible celebration, aligning itself with the most emblematic moments of Hollywood and supporting the work of the Academy of Motion Picture Arts and Sciences.
Tequila Don Julio's strategy at the 2024 Oscars served as a brilliant example of experiential marketing, where product integration is carried out organically within the content of the event, enriching the audience's experience and consolidating the brand as the iconic spirit for celebrate significant achievements.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.