1. Get to the point when paying.
Reducing clicks can increase conversions by up to 60%,(5) therefore, it is best to eliminate unnecessary steps; Having a single page registration format improves the browsing experience of your customers, which could increase the conversion rate by up to 45%.(6)
You know that people, especially in cities, have a rhythm of life in which time is money and require the greatest speed and effectiveness when carrying out their transactions.
2. Make your customers feel safe when paying.
In eCommerce, losing trust means losing customers. 17% of people who abandon their cart do so due to lack of trust(7) or fear that your financial data will be stolen. Despite fraud attempts, 1 in 4 merchants have not yet implemented security solutions for their online payments(8).
Faced with this situation, PayPal has integrated a more secure smart payment platform when making transactions and has Buyer Protection, which will allow your customers to buy with peace of mind and confidence.
3. Be transparent with your customers
Make it clear what the prices, delivery times, shipping methods and return policy are for the products you sell online. More than 85% of customers look for these factors before making a purchase on the internet.(9)
4. Offer them more ways to pay
One of the main reasons consumers don’t complete their purchases online is because some sites don’t have their preferred payment method. This is why you should consider payments with: credit and debit cards, digital wallets such as PayPal, monthly interest-free schemes and alternative payment methods such as payment at a convenience store.
So that customers do not get confused, it is best to have a platform that has all these options, PayPal Checkout offers everything, including the option of paying monthly without interest, using subscription plans and accepting local and international payments.
5. Do not exclude anyone when making retargeting
There are people who perhaps visited your site and did not buy, but at some point they could purchase a product, so it is advisable not to waste the retargeting because it can be a powerful tool to boost conversions by up to 150%, reduce cart abandonment by 6.5%(10) and increase online sales by nearly 20%.(eleven)