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Spotify has a new feature called “Supergrouper” ready, with which users can choose their favorite artists and create their dream band.
Currently, the platform from Stockholm, Sweden, is the leader in music streaming, with more than 400 million registered users.
Apple Music and YouTube Music lag far behind Spotify, with 79 million subscribers and 50 million users respectively.
Said in a way, “Supergrouper”, the new function launched by Spotify, will allow users to create their own musical group.
Spotify is, today, the platform for streaming market leading music This is confirmed by its more than 400 million subscribers it has so far, according to data from the company itself.
For its part, Apple Music has more than 79 million subscribers and YouTube Music has more than 50 million registered users globally.
Now, to a large extent, this growth is due to the pandemic and, of course, its inevitable confinement, a fact that forced us to find forms of entertainment somewhat different from what we were used to.
And it is that, according to data from the International Federation of the Phonographic Industry (IFPI), by the end of 2021, there were already more than 523 million users of paid subscription accounts. Global streaming accounted for 65 percent of total revenue.
In this way, at a time when people could not leave home, virtual life was the only “tangible” reality, as shown by the most recent report of We Are Social and Hootsuitewhich indicates that the number of users connected to the internet, for this year, had a growth of 4 percent compared to what happened in 2020, the year that the global health crisis was experienced at its peak.
Spotify presents “Supergrouper”
In order to continue conquering users and thus continue to lead the market, Spotify continues to update and create various functions in order to offer a better browsing experience to users.
Recently, the platform from Stockholm, Sweden, presented “Supergroup”, a platform or function with which users can create their dream bandso to speak, and even choose the name to make them more personalized.
“The possibilities are endless for these creative partnerships, and fans have many dream groupings of their own. Enter ‘Supergrouper’, an in-app experience from Spotify that invites music fans in the US, UK, Australia, New Zealand and the Philippines to create and share their best assemblies of all-star artists, says the company in an official statement.
How does Spotify’s “Supergrouper” work? The user, when entering the home page from his mobile device, will have the opportunity choose three to five of your favorite artists and, once selected, you can delegate various rolessuch as “The Lead”, “The Lyricist”, “The Hypeman”.
Finally, the platform will create a personalized playlist with the music of all the artists in your super group.
This is Apple Music’s strategy to add subscribers
A few weeks ago, from Cupertino, California, it was reported that the platform launched Apple Music Livea space to broadcast live concerts and that, in its debut, featured a performance by Harry Styles, one of the most recognized artists today.
It is not, as such, a novel strategy, since YouTube has been doing it for years, broadcasting various festivals from different parts of the world; however, what Apple intends is to eliminate some borders and allow these concerts to be broadcast globally.
Secondly, It does not have any additional cost and it is, without a doubt, a strategy that could help Apple Music to recruit new subscribers..
The race to catch up with Spotify seems complicated, especially at a time when the competition is not showing much signs of life.