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TikTok already has its new music distribution platform called SoundOn ready, with which it seeks to boost the career of new artists.
The platform offers, among other things, to pay 100 percent of royalties to music creators.
As of today, according to a report signed by Cloudflare, TikTok is already the most searched site on the internet.
TikTok has its own music distribution platform available with which it seeks to give a boost to new artists.
There is no doubt that currently TikTok has generated a great impact on the new generations; a social network that, derived from the pandemic, achieved very significant growth, which has allowed it to reach one billion monthly active users.
It’s no coincidence that ByteDance’s platform is more popular among young people between 16 and 24 years of age, that is, the so-called Generation Z.
So much has been the growth of the social network that, today, it is the most searched site on the internet. This is confirmed by the Internet 2021 Year in Review study signed by cloudflarewhich indicates that the ByteDance platform has already surpassed the internet giant, Google, becoming the most popular site in the world.
Now, TikTok’s bet is turning towards musicseeking that those independent artists have greater visibility and can therefore reach more ears.
For it, the Chinese social network launched a new platform called SoundOnwith which it will dedicate itself to the distribution and commercialization of music, a tool for “empower new and unknown artists, helping them develop and build their careers” and with which you wait “increase your fan base, harness your creative voice and get your music heard around the world”according to the company.
In fact, the influence of TikTok has allowed that, in the current panorama of the music industry, some songs that become popular on the social network reach the top of the Billboard charts, which is why it is not surprising at all the launch, now, of SounOn.
From signing recording and publishing deals, to working with co-writers and established names, SoundOn provides additional opportunities for artists and music creators starting out on TikTok.
TikTok’s SoundOn vs. other platforms
Notably this new platform will pay 100 percent of royalties to music creators. Similarly, for global streaming services, the payment will also be 100 percent in the first year of the artist’s birthday, but will be reduced to 90 percent in the second year and thereafter.
Other companies, like DistroKid, charge artists and record labels a specific amount for their subscription, though they also give 100 percent of royalties to music creators.
On the other hand is TuneCore, which charges for distribution per song or per album, but also gives artists 100 percent of streaming revenue.
Similarly, artists, in addition to uploading their music directly to TikTok and its Resso music streaming service, will be able to link to other platforms available on the market, such as Apple Music, Spotify, Pandora, Deezer and Joox, this according to information published on TechCrunch.
Until now, Muni Long, Games We Play, Abby Roberts and Chloe Adamsare some of the artists who have already joined the new TikTok music platform.
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