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The story of instagram It dates back to the year 2010, when Kevin Systrom and Mike Krieger first launched the app. Initially, the app was called “Burbn” and was intended to allow users to check-in at different locations, post photos, and share activities with friends, however, they realized that the photo-sharing feature was the most popular. between users.
The strategy of instagram it was based on simplicity and visual aesthetics. The app offered a variety of filters and tools editing tools that allowed users to enhance their photos and give them an artistic touch. This became one of the hallmarks of the app and helped set it apart from other social media apps.
instagram It quickly gained popularity and in 2012, just two years after its launch, it was acquired by Facebook. For one thousand million of dollars. This acquisition allowed the app to expand further and take advantage of Facebook’s infrastructure and global reach.
Since then, instagram has experienced massive growth in terms of users and functionality. According to Statista data, as of the second quarter of 2021, the social network has more than one billion monthly active users worldwide. In addition, it is estimated that approximately 90 percent of the users of said apps they are under 35 years old, which shows their popularity among young people.
As for the features and functionality of Instagram, it has undergone several significant updates over the years. The introduction of “Stories” in 2016 was a huge milestone for the platform. This feature allows users to share ephemeral photos and videos that disappear after 24 hours.
Another important feature of instagram is the option to buy products directly from the application through Instagram Shopping. This has opened up new opportunities for brands and businesses as they can showcase their products and allow users to purchase them without ever leaving the app.
Besides, instagram has fostered the community and interaction between users through functions such as “Like”, comments and direct messages. It has also added the option to follow hashtags, allowing users to discover content related to their interests.
Finally, instagram has experienced spectacular growth since its launch in 2010. Its focus on visual content, simplicity and community It has captured the attention of millions of users around the world. With a wide range of features and a constantly growing user base, the app continues to be a key platform in the social media arena.