- Index hide2 DENUE figures show that the State of Mexico and CDMX are the entities in the country with the largest number of restaurants.
The restaurant sector has managed to add more than 185 billion dollars of profit in one year.
DENUE figures show that the State of Mexico and CDMX are the entities in the country with the largest number of restaurants.
75 percent of consumers are willing to pay more money for better experiences.
Different restaurants use their servers to attract customersmaking creativity and skill attract the attention of users.
Restaurants have managed to proclaim themselves as essential businesses, since in addition to alleviating the feeling of hunger and cravings in their guests, they also manage to be a considerable source of income to contemplate, both for suppliers, intermediaries and their respective work team.
to take into account how important are restaurants in the mexican economyit would be worth considering the study “Knowing the Restaurant Industry”, presented by the National Institute of Statistics, Geography and Informatics (INEGI) and the National Chamber of the Restaurant and Seasoned Food Industry (CANIRAC), where it is shown that during In 2019, the gross domestic product of this sector managed to add approximately 185 billion pesos.
Within them, there is a wide variety of gastronomic options to explore, since some cities have a greater number of these businesses. According to the “National Statistical Directory of Economic Units” (DENUE), the number of restaurants and natural spaces is very similar in Mexico; the State of Mexico has 74 thousand 367 establishments, Mexico City with 57 thousand 241, Jalisco with 43 thousand 773 and Veracruz with 42 thousand 790, among other entities.
Although these restaurants can serve dishes of different nationalities, sizes or quality, the competition is clearly shown, so businesses must carry out some strategies to capture the attention of potential customers.
The task of a waiter in a restaurant is shown to be of the utmost importance, thus allowing the flow of shipment of dishes not to stop, since they are the ones in charge of collecting the bills from the tables (among other related activities), being one of the most important faces at the time a diner has a gastronomic experience.
Because of this, countless restaurants use their waiters to attract customers from the digital world (wise decision if we take into account that, according to Digital 2022, more than 58 percent of the population is present on social networks). One method of this is with creative strategies that are recorded both by their respective work team and clients to later upload to social networks and attach thousands (or millions) of views.
An example of this can be found in different presentations, such as that bar that gives “the worst service” in exchange for a free beer, showing off its supernatural abilities and now disguising its waiters in a dinosaur uniform.
@beertempo Ig: @cerveza.tempo #fyp #fypシ ♬ Howl’s Moving Castle – Merry-Go-Round of Life – Vitamin String Quartet @edigrficmexico #PepsiApplePieChallenge #customer service #fyp #marketing #graphic design #crack #for you ♬ FEEL THE GROOVE – Queens Road, Fabian Graetz
This type of situation, beyond seeming “simple actions” by restaurants and appearing as an attractive activity so that restaurants can attract the attention of thousands of users, directly influence the consumer’s perspective to invite him to live an attractive shopping experience that manages to make you go above the daily restaurant life you are used to and, at the same time, achieve unpaid advertising (and higher income).
According to the Zendesk CX (Customer Experience) Trends report, 75 percent of consumers are willing to pay more money to companies that offer a good customer experiencea reality that can be achieved through a value offer to the customer.
The value offer can be nurtured by different elementssuch as personalization, prestige, experience, mode of consumption, shopping experience, price, etc., a fact that these restaurants have proven to have effectively achieved by differentiating themselves from the rest of the offers on the market, adding thousands views and positioning your business in the digital conversation.
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