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It is estimated that by 2030 about 50% of company profits will be generated through artificial intelligence.
Generative Artificial Intelligence was one of the most prominent strategic trends this 2022.
This market will grow to $16 billion by 2026.
The new technologies have become the most important tool for the marketing industry and it is with these that the strategies that the marketing teams are applying continue to increase the performance and results of the brands. A key example of this is the use of generative Artificial Intelligence (AI), which is already proven to significantly improve marketing strategies.
The concept of Artificial Intelligence has been registered in the world for years past, but this 2023 the use of this technology has increased more. With this, Generative Artificial Intelligence (IAG) has emerged, which, according to data from Business school, is a branch of AI that focuses on generating original content from existing data.
According to data from Gartner on the news of this technology, Generative Artificial Intelligence is one of the most outstanding strategic trends for 2022 onwards, where companies are adopting these practices and growing up to three times more in value. than those that do not change their approach to AI. Also data from IDC reports reflects that this market will grow at a compound annual rate of 37 percent, passing 16 billion dollars in 2026.
Generative AI in marketing strategies
A new investigation presented by LLYC refers to how creatives, designers, editors, community managers, students, and teachers are currently using generative AI as a tool to improve the results of their work.
Given this, Luis Manuel Núñez Maestre, director of Strategy and Business Development Deep Digital Americas at LLYC, says that “the question that we must ask ourselves and answer every day is, how? And maybe the answer is different every day. We will never be ahead of the solutions developed by big tech and there will always be room to continue researching and learning, but at what pace? The truth is that we must know what concrete benefit these technologies bring us in our day to day, in our work and, above all, in our business. “AI with a purpose”, this article could be called”.
In this sense, they explain that Generative AI has arrived to democratize the use of technology in marketing. And with that, it will no longer be necessary to have large teams of engineers to integrate systems or tools because “zero-code solutions exist”, and marketing professionals have new tools in their hands that increase the value of the knowledge of these professionals.
Likewise, the consultant explained how this technology can be used in e-commerce campaigns, by achieving personalization and adapting product images, descriptions and other content in a personalized way based on customer preferences.
It can also help in the efficiency and automation of a brand’s customer service, because with this technology you will be able to free up time to dedicate it to tasks that are more critical to customer satisfaction.
Another key is that you will be able to have scalability and you will have the ability to create personalized content in the PDPs and monitor operations without sacrificing quality, saving time.
“But the heart of our organizations are people, how will it also affect the health of our professionals? Could a neural network cure the social epidemic of loneliness? Let’s educate our professionals by making them understand that Generative AI does not come to replace creative abilities, it comes to complement them exponentially” adds the LLYC specialist.
Finally, we must understand that AI improves work if we know how to use it, as happens with many technologies that have arrived at the time.
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