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As oxxoa brand that has transcended in travel retail is hennessywhich marked a very important guideline when announcing the opening of its store.
He AIFA it has become a key bet in retail, where the experience with the consumer sets a unique precedent.
Inside of the travel retailthe opening of stores is a promotional action that by itself manages to transcend.
oxxo appeared at the Felipe Ángeles International Airport (AIFA) and is proof of how important it is for stores to increase their participation in travel retail.
This opening is an important indicator of how valuable consumption has become today, where a resource is key and it is the positioning of brands before the consumer, where “Next Move Strategy Consulting” estimated that will reach a size of 60 billion dollars this 2023, which tells us about how important consumption has become in these spaces.
“The global travel retail market was estimated to be worth $19.7 billion in 2020. According to estimates provided by Next Move Strategy Consultingthe market is expected to grow to approximately $175 billion by 2030,” he explains. Tugba SabanogluResearch leader in non-food GC and retail at Statista, the platform that exclusively presented the previous study to its subscribers.
Oxxo at AIFA
A store oxxo in it AIFA It is the latest genius to appear at the air terminal, which has been widely criticized for the low volume of air operations it maintains.
OXXO opens its doors at AIFA!#aifacommercial #newbranch #OXXOALaVueltaDeTuVida #FelipeAngeles International Airport #VuelaAIFA #AIFA #OXXO pic.twitter.com/i2LtfAWwKj
— AIFA Comercial (@AIFAComercial) December 30, 2022
By the way. There is already OXXO in the AIFA
Officially it has better services than 94% of the airports in Mexico. pic.twitter.com/4qcEZWh8Ys— Chairos Memes 🏵️ (@ChairosMemes) January 15, 2023
Information that has been collected from visitors and the media reveals that the business offer has increased in the terminal compared to the number of businesses that existed when the terminal was just inaugurated, on March 21, 2022.
Now, almost a year after the AIFA opened, information cited by Radio Formula shows that of 205 available commercial premises, 93 already have a contract but only 62 of them have been occupied.
One of the first stores to start operations from the first day, as stated by Market2.0 In a tour that took place on that date, they already operated a store selling perfumes, a miscellaneous store where snacks, drinks, sweets and souvenirs were offered; plus a shop Krispy Kreme.
Now there is a greater operation of stores, as the normal activity by Starbucks, Subway, The Coffee Experienceas well as a store oxxowhose decoration shows on its exterior wooden platforms, as well as the logo of the cafeteria manufacturer in metallic material and with lighting in it, promoting products on its facade as its service “spin”.
This opening is a good precedent for Femsa and its expansion in the travel retailwhich is characterized by having a very specific demand from plane users, mainly, although we can also include bus terminals in this segment.
As oxxoa brand that has appreciated its value in the travel market, at least this year was hennessywhich opened a store in the airport of charles de gaullewhere the entire range of drinks is offered cognac that the brand has and demonstrates the unique benchmark that this market has become today.
“Having explored the world for more than 250 years, we are committed to further enriching the travel experience by showcasing French know-how in an environment entirely dedicated to the Hennessy art of cognac-making, featuring some of the most famous blends never produced”, cites the message published by the brand when making this announcement.
He travel retail it is a key point of brand exhibition and establishes a very important benchmark for communication, about what has to do with market innovation and most importantly, what involves the consumer in strategic tasks.
To achieve this exercise, it is relevant to understand that brands are currently in a very important communication exercise and to the extent that objectives are met, these brands achieve total performance in the market.
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