Beat is interested in expanding its differential factor electric with some new announcements, including a new service.
Currently there are various companies in charge of providing consumers with a private transportation service that allows them to move through the streets in a relatively simple and comfortable way compared to other conventional means of transportation, such as trucks, conventional taxis and others. alternatives.
These types of brands have managed to highlight their presence in recent years thanks to the endless benefits they offer their customers, such as the ease of contracting this service from the comfort of their location, the ease in terms of offers of payment is concerned, trip tracking via GPS, and even some loyalty programs that have benefits, among other opportunities.
Today there are different brands (each with its respective value offer) that offer this service of transport on demand to millions of people; however, the Mexican population has proven to have its favorites. According to the graph shown by Statistical about the leading transportation apps in Mexico during 2019, Uber led the market by gaining the trust of 80 percent of users, it was later found Cabify with a 14 percent preference, Didi with 4 percent, Beat 1 percent and Easy Cab the remaining 1 percent.
The competition to monopolize this market is notorious, which is why more and more companies are seeking to improve their service through different initiatives, in this type of case, with the use of mobility electrical.
Beat is a brand that seeks to offer the consumer the opportunity to “give back” something to the environment with its service electric mobility, Beat Teslawhere these vehicles that do not emit CO2 gases have managed to attract the attention of their passengers, since, according to information from local media, only in 2021 the operation of these cars would have reached 3.8 million kilometers in trips, so the brand has made a new commitment in favor of sustainable mobility.
On this occasion, the brand has chosen to announce its new fleet of electric cars for the brand J.A.C. (brand that represents more than 15 percent of electric cars sold in Mexico during 2021), under the announcement of its new service called Beat Zerothus demonstrating their interest in placing themselves in the sights of the “sustainable passenger”.
More and more companies seek to show themselves in favor of sustainability, this being a good way to show themselves as socially responsible in the eyes of the consumer, which could be beneficial for their income and also to increase customer loyalty.
Bearing in mind that consumers are increasingly concerned about the environment, they are looking for new alternatives to eradicate (as far as possible) their environmental impact, even if this means paying a higher cost.
According to Nielsen’s Global Corporate Sustainability Report, approximately 66 percent of consumers are willing to pay more for sustainable brands, primarily with younger populations such as millennials.
This is why more and more brands are betting on experimenting with sustainable measures, as is the case with Uber, which has its own transport service with electric cars through Uber Green, which influences hybrid, plug-in vehicles that work only with batteries. .
Brands that are in favor of sustainability have the opportunity to increase their presence in the mind of the consumer.
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