In the competitive world of streaming services, content continues to be the key to success. That’s right, as different platforms seek to gain a competitive advantage over their rivals, the best decision (and they say so openly) is to invest heavily in plenty of features, quality programming, and exclusive content.
A first to succeed and thus a market leader, Netflix is at the forefront in this area, investing billions of dollars in exclusive programming and attracting top talent to create original content.
Your projects like Stranger Things, The Crown and Narcos they were highly successful and allowed him to remain at the forefront.
Netflix also made strategic acquisitions, such as the comic book publisher millarworld and broadcast rights to the hit show friends.
Amazon Prime Video is also looking to acquire more exclusive content so as not to lose footing. In addition to its library of movies and TV shows, the ecommerce platform service bought, for example, the rights to The Lord of the rings. Amazon has also invested in its own original programming, such as The Marvelous Mrs. Maisel and Jack Ryan.
Apple was not far behind in the content war with its own streaming service, Apple TV+. The service grabbed headlines with its own original shows, such as The Morning Show and Amazing Stories. The company also made investments in exclusive content buying, for example, the rights to the Oprah Winfrey series.
Disney, HBO and Hulu also followed suit. HBO bought game of Thrones and Hulu, the rights to The Handmaid’s Tale.
Netflix’s latest million-dollar purchase: “Fair Play”
The latest news in this sense was known this Monday, January 23 and comes from the Sundance Film Festivalan event where film products are presented as a world premiere so that distributors and, now, platforms, make their offers.
Is about the purchase of the film “Fair Play’, starring Alden Ehrenreich and Phoebe Dynevor, by Netflix, which will invest no less than 20 million dollars for global rights.
“Fair Play” is one of the most talked about films at Sundance and was the most hotly contested in a bidding war between several key distributors including Searchlight and Neon.
It is not the only film that has generated great interest: John Carney’s “Flora and Son”, a musical drama with Eve Hewson and Joseph Gordon-Levitt, also attracted several bidders.
“Fair Play” is the first work of director Chloe Domont. It’s a psychological thriller with Bridgerton star Phoebe Dynevor and Solo star Alden Ehrenreich as a newly engaged couple who keep their relationship a secret because they work together for a hedge fund.
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