Two weeks after competition in the Spanish market for series and streaming movies is strengthened thanks to the landing of HBO Max, the leading platform —Netflix— has just announced a change in the prices of its plans …
… from today, Monday, October 11, Netflix makes two of the three plans more expensive that offers its subscribers:
- Basic: No change, remains on € 7.99.
- Standard: Increases its price by one euro, going to cost € 11.99.
- Premium: It increases its price by two euros, going to cost € 17.99.
If you hire the service right now, the new prices will be applied to you. If you are already Netflix users, you will start receiving e-mails within a week informing you of when the rate change will take place.
Netflix already raised its prices in August in other European countries (such as neighboring France)
From VHS to STREAMING everywhere
Why this change? And why now?
Increasing their prices just when more competition will have to face in our market may seem counterintuitive, a movement interpretable only as the blow on the table of a service that does not see possible that its leadership is in danger…
… or as the consequence of heavy costs that Netflix is facing to keep up with the big producers, as a way to finance the release of a large amount of original material. In fact, Netflix faces – at the end of June – a debt of 14,926 million dollars.
Furthermore, as regards Spain, Netflix is preparing for the increase in costs that the new Audiovisual Law will entail in which the Government works, which will force it to contribute money to finance RTVE and the production of European material.
Remember that, In 2020 alone, Netflix released 16 Spanish-produced titles, and that add up to more than 50 between 2016 and last month.